Faktor Penentu Gaya Hidup Halal Generasi Z di Sumatera Utara

Authors

  • Rini Hayati Lubis Institut Agama Islam Negeri Padangsidimpuan, Indonesia
  • Nurul Izzah Institut Agama Islam Negeri Padangsidimpuan, Indonesia

DOI:

https://doi.org/10.29040/jiei.v8i1.3961

Keywords:

Lifestyle, Generation Z, Halal, Behavior

Abstract

The increasing number of Muslim populations throughout the world has resulted in an increasing level of demand for halal products. Currently there is a shift in lifestyle towards a halal lifestyle. This phenomenon is growing, especially during the COVID-19 pandemic that has hit the whole world. The pandemic demands that people prioritize health by paying more attention to a healthy and hygienic lifestyle. The application of the halal lifestyle has spread throughout the world, not only in Muslim countries but also non-Muslim countries. Its development can be seen in various sectors such as food, beverage, fashion, pharmaceutical, finance and other sectors. The population of Indonesia, which is the largest Muslim majority, is currently dominated by Generation Z. Generation Z, which tends to be literate in information technology, affects the lifestyle that is applied in everyday life. Several studies have stated that Generation Z has not been fully consistent in implementing a halal lifestyle. In choosing products for consumption, they do not always pay attention to the existence of the product's halal label. This is due to the assumption that products produced by Muslims are guaranteed to be halal without having to be accompanied by a halal label on the product. The purpose of this study is to determine the determinants that influence the halal lifestyle of Generation Z in North Sumatra. This study is a quantitative study using primary data obtained by distributing online questionnaires. The number of respondents as many as 445 who are Generation Z in North Sumatra. Research data is processed using Smart PLS. The results showed that the variables of experience, personality, perception, motives and culture influenced the halal lifestyle. Meanwhile, family factors, social environment, and demographics do not affect the lifestyle of Generation Z in North Sumatra. The halal industry needs to continue to be developed to provide Muslim consumers with more diverse choices in determining the products and services to be consumed.

References

Abdillah, W., & Hartono, J. (2015). Partial Least Square (PLS): Alternatif structural equation modeling (SEM) dalam penelitian bisnis. Yogyakarta: Penerbit Andi, 22, 103–150.

Adi, F., Sumarwan, U., & Fahmi, I. (2017). Pengaruh Faktor Sikap, Norma Subjektif, Demografi, Sosioekonomi serta Literasi Keuangan Syariah dan Konvensional terhadap Minat Berwirausaha pada Mahasiswa. AL-MUZARA’AH, 5(1), 1–20. https://doi.org/10.29244/jam.5.1.1-20

Ailah, M. W. (2019). Pemahaman konsep Halal dan Halal Awareness dalam perilaku konsumen muslim BreadTalk di Surabaya [PhD Thesis]. UIN Sunan Ampel Surabaya.

Aniqoh, N. A. F. A., & Hanastiana, M. R. (2020). Halal Food Industry: Challenges And Opportunities In Europe. Journal of Digital Marketing and Halal Industry, 2(1), 43–54.

Budiarti, L., Wijayanti, R. F., & Evelina, T. Y. (2020). PENGARUH HALAL CERTIFICATION DAN HALAL AWARENESS TERHADAP MINAT PEMBELIAN PRODUK GUNAAN. Adbis: Jurnal Administrasi dan Bisnis, 13(2), 150–155.

CNN Indonesia. (2018). Alasan Generasi Milenial Lebih Konsumtif. Gaya Hidup.

Diantari, N. K. Y. (2021). Fast Fashion Sebagai Lifestyle Generasi Z di Denpasar. SANDI: Seminar Nasional Desain, 1, 98–104.

Dion. (2020, Januari 31). Generation Gap: Pengelolaan Keuangan Milenial dan Gen Z. LIFE GUIDE.

Gateway, S. (2020). State of the Global Islamic Economy 2020/21 report Executive Summary in Bahasa Indonesia. Salaam Gateway - Global Islamic Economy Gateway.

Globalreligiusfutures. (2020). Indonesia Religion: Demographics and Religion | PEW-GRF.

Harahap, L. K., & Pd, M. (2019). Analisis SEM (Structural Equation Modelling) dengan SMARTPLS (partial least square). Semarang: Fakultas Sains dan Teknologi UIN [Universitas Islam Negeri] Walisongo.

Idris, M. (2021). Generasi Z dan Milenial Dominasi Jumlah Penduduk Indonesia. Kompas.

Imam, G. (2014). Structural Equation Modeling: Metode Alternatif dengan Partial LeasSquare (PLS) (4 ed.). Badan Penerbit Universitas Diponegoro.

Irawati, & Ithof, M. (2020). Al-Qur’an, Gaya Hidup Halal, dan Fusion Of Horizons: Studi QS. Al-Baqarah (2): 168. Revelatia: Jurnal Ilmu al-Quran dan Tafsir, 1(2), 117–130.

Irsyamuddin, D., & Ghozali, M. (2019). Realita kekuatan ekonomi Islam versus kapital di eropa di abad 21. Jurnal Ekonomi Islam, 10(1), 1–13.

J.F., Jr, H., W.C, B., B.J, B., & R.E, A. (2009). Multivariate data analysis. Upper Saddle River : Prentice Hall.

Khansa, L. (2019). Faktor-faktor yang Memengaruhi Keputusan Pembelian Generasi Z Muslim Terhadap Produk Kosmetik Berlabel Halal MUI (Studi Kasus Kota Bogor). http://repository.ipb.ac.id/handle/123456789/101112

KNEKS. (2020). Gaya Hidup Halal Untuk Meningkatkan Kualitas Hidup. KNEKS (Komite Nasional Ekonomi dan Keuangan Syariah).

Kock, N., & Lynn, G. (2012). Lateral collinearity and misleading results in variance-based SEM: An illustration and recommendations. Journal of the Association for information Systems, 13(7).

Mansyuroh, F. (2020). Pengaruh Persepsi Dan Religiusitas Terhadap Pembelian Skin Care Tanpa Label Halal Pada Muslim Generasi Z di Banjarmasin. Proceeding Antasari International Conference, 1(1).

Martanti, Bq. H., & Muadi, M. (2020). Industri dan Gaya Hidup Halal. El_Huda, IAI Qomarul Huda Bagu NTB, 11(2), 92–106.

Mediatama, G. (2020, Juli 14). Pasca wajib sertifikat halal, jumlah UMKM bersertifikat masih minim. kontan.co.id. https://nasional.kontan.co.id/news/pasca-wajib-sertifikat-halal-jumlah-umkm-bersertifikat-masih-minim

Muzayanah, U., Oetomo, S. B., & Zakiyah, Z. (2019). KEPEDULIAN SISWA MADRASAH ALIYAH TERHADAP PRODUK PANGAN HALAL DI KOTA SURAKARTA. Jurnal SMART (Studi Masyarakat, Religi, dan Tradisi), 5(2), 259–273.

Nurseha, A. (2019, Mei 22). PERAN GENERASI MUDA DALAM PERUBAHAN GAYA HIDUP MELALUI HALAL LIFESTYLE. Kabar One. http://kabarone.com/2019/05/peran-generasi-muda-dalam-perubahan-gaya-hidup-melalui-halal-lifestyle/

Petriella, Y. (2018, September 6). Baru 59 Perusahaan Restoran yang Sudah Bersertifikat Halal MUI | Ekonomi. Bisnis.Com. https://ekonomi.bisnis.com/read/20180906/12/835886/baru-59-perusahaan-restoran-yang-sudah-bersertifikat-halal-mui

Purwanto, A., Asbari, M., & Santoso, T. I. (2021). Analisis Data Penelitian Marketing: Perbandingan Hasil antara Amos, SmartPLS, WarpPLS, dan SPSS Untuk Jumlah Sampel Besar. Journal of Industrial Engineering & Management Research, 2(4), 216–227.

Saraswati, A. M., & Nugroho, A. W. (2021). Perencanaan Keuangan dan Pengelolaan Keuangan Generasi Z di Masa Pandemi Covid 19 melalui Penguatan Literasi Keuangan. Warta LPM, 24(2), 309–318. https://doi.org/10.23917/warta.v24i2.13481

Septiana, A. (2015). Analisis Perilaku Konsumsi Dalam Islam. Dinar: Jurnal Ekonomi dan Keuangan Islam, 2(1).

Sholikhah, B., Fitri, R., & Mahanani, Y. (2021). Analisis Pengambilan Keputusan Pembelian Kosmetik Berlabel Halal MUI pada Generasi Millenial. Al Maal: Journal of Islamic Economics and Banking, 2(2), 193–211.

Sugiyono, & Susanto, A. (2012). Metode Penelitian Bisnis. Alfabeta.

Sukoso, Wiryawan, A., Kusnadi, J., & Sucipto. (2020). Ekosistem Industri Halal. Departemen Ekonomi dan Keuangan Syariah-Bank Indonesia.

Suryani, T. (2013). Perilaku Konsumen di Era Internet: Implikasinya Pada Strategi Pemasaran (Pertama). Graha Ilmu.

Tri, R. (2019, Juni 29). Baru 10 Persen UMKM yang Kantungi Sertifikat Halal. Tempo. https://bisnis.tempo.co/read/1219420/baru-10-persen-umkm-yang-kantungi-sertifikat-halal

Zakiyah, Haryanto, J. T., & Iswanto, A. (2020). KAFE HALAL: Identitas Agama dan Gaya Hidup Anak Muda di Era 4.0. Puslitbang Bimas Agama dan Layanan Keagamanan.

Downloads

Published

25-02-2022

How to Cite

Lubis, R. H., & Izzah, N. (2022). Faktor Penentu Gaya Hidup Halal Generasi Z di Sumatera Utara. Jurnal Ilmiah Ekonomi Islam, 8(1), 97–105. https://doi.org/10.29040/jiei.v8i1.3961

Issue

Vol. 8 No. 1 (2022): JIEI : Vol. 8, No. 1, 2022

Section

Articles

Citation Check

License

The copyright of the article fully belongs to the Jurnal Ilmiah Ekonomi Islam and publishing rights belong entirely to LPPM STIE AAS Surakarta

 Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Similar Articles

<< < 1 2 3 4 5 6 7 8 9 10 > >> 

You may also start an advanced similarity search for this article.