Pemanfaatan Media Sosial Dalam Pengaruhnya Terhadap Pembentukan Persepsi dan Reputasi Wisata Halal di Indonesia

Abstract

This study aims to the purpose of this study is to determine the role of social media in assessing the perception and reputation of halal tourism in Indonesia. The research sample totaled 590 tweets that were collected from Twitter with keywords related to halal tourism, segment analysis method, as many as 445 tweets (75.42%) from the Twitter public giving positive sentiment. Based on the keyword categories used, 23.05% for Halal Tourism (halal tourism), 23.05% for Halal Trips, 20.68% for Halal Travel, and 17.80% for Halal Accommodations, gave positive sentiments. From these results, it can be said that social media, especially Twitter, provides a positive perception and reputation on the development of halal tourism in Indonesia, so that in the future every halal tourist destination throughout Indonesia can use Twitter as a medium for promoting their halal tourism destinations.