Strategi Peningkatan Aset PT. BPR Syariah Harta Insan Karimah (HIK) Bekasi

Nurul Khaerunisa, Asyari Hasan

Abstract

Financial circulation at Bank Indonesia has a fluctuating value and is vulnerable to reach. In general, the economic situation at the Bank has problems with the customer's cash deposit factor. BPRS target is the community to help in running the business. The purpose of this research is to help the general public understand the concept of Islamic banking and to provide a conscious overview of the processes and principles of savings and loans in banks. The methodology used in this research is qualitative with methods of collecting observation data, and several banks who are willing to provide information validation guarantees (FGD). The results of the study show that the BPRS system has a greater increase in assets than in previous years, influenced by the development of branches in various cities. BPRS branches develop optimally and provide rules for customers to comply with applicable savings and loan regulations. Several implementation strategies were carried out by the central BPRS to be able to develop branches in other cities as an increase in personal branding for BPRS HIK Bekasi. Principles and sharia belief systems for the public to trust BPRS in assisting business development efforts. The BPRS manages sufficiently increased assets based on the increase in the number of customers with high consumer demand. Banking transactions are increasingly trusted by the public by building awareness in credit to realize smooth capital turnover and increase the management assets of BPRS HIK Bekasi.

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