ANALISIS CUSTOMER REPURCHASE FREMILT HOUSE THAI TEA (Studi Kasus Pada Fremilt House Thai Tea)

Authors

  • Ridwan Sanito UNIBA Surakarta, Indonesia
  • Sudarwati Sudarwati UNIBA Surakarta, Indonesia
  • Ida Aryati UNIBA Surakarta, Indonesia

DOI:

https://doi.org/10.29040/jie.v4i02.1233

Abstract

This research is expected to be able to prove the effect of product quality, store atmosphere and brand image on repurchasing at FREMILT HOUSE THAI TEA. This study uses quantitative data types by distributing questionnaires to respondents through purposive sampling techniques. By using multiple regression analysis, the results of this study prove that product quality, store atmosphere, and brand image play a role in consumer repurchases. However, store atmosphere is more dominant in this regard. Keywords : product quality, store atmosphere, brand image on repurchasing

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Published

2020-08-29

How to Cite

Sanito, R., Sudarwati, S., & Aryati, I. (2020). ANALISIS CUSTOMER REPURCHASE FREMILT HOUSE THAI TEA (Studi Kasus Pada Fremilt House Thai Tea). JURNAL ILMIAH EDUNOMIKA, 4(02). https://doi.org/10.29040/jie.v4i02.1233

Issue

Vol. 4 No. 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020

Section

Articles

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