PENGARUH KESAKRALAN DAN PLACENESS TERHADAP KEPUASAN BERKUNJUNG DENGAN PERCEIVED VALUE SEBAGAI VARIABEL MEDIASI PADA PENGUNJUNG UPACARA SEKATEN YOGYAKARTA

Authors

  • Aurelia Angelica Santoso School of Tourism, Universitas Ciputra Surabaya, Indonesia
  • Adrie Oktavio School of Tourism, Universitas Ciputra Surabaya, Indonesia

DOI:

https://doi.org/10.29040/jie.v8i2.13251

Abstract

The purpose of this study is to examine the influence of experiential festivals on visitor satisfaction at Sekaten Yogyakarta ceremony with perceived value as a mediating variable. The population of this study is tourists who have visited Sekaten Yogyakarta ceremony for the last two years and a sample of 150 domestic tourists was obtained. Data collection was carried out by distributing questionnaires using the Likert scale through Google Forms. Moreover, the method used in this study is quantitative analysis with a Structural Equation Model (SEM) which was processed by the Smart-PLS software. The variables of this study are festival experience consisting of sacredness and placeness as the independent variables, visiting satisfaction as the dependent variable, and perceived value as the mediating variable. Furthermore, the examination was executed on seven hypotheses which was found that sacredness and placeness affect perceived value positively and significantly. In addition, perceived value has a positive and significant effect on visiting satisfaction. In addition, sacredness and placeness have positive and significant effects on visiting satisfaction hence perceived value partially mediates between festival experience, which are sacredness and placeness, and visiting satisfaction.

References

Aşan, K., Kaptangil, K., & Gargacı Kınay, A. (2020). Mediating role of perceived festival value in the relationship between experiences and satisfaction. International Journal of Event and Festival Management, 11(2), 255–271. https://doi.org/10.1108/IJEFM-11-2019-0058

Asfina, R., & Ovilia, R. (2017). Be proud of Indonesian cultural heritage richness and be alert of its preservation efforts in the global world. Humanus, 15(2), 195. https://doi.org/10.24036/jh.v15i2.6428

Chen, N. C., Hall, C. M., & Prayag, G. (2021). Place matters!: Introduction to sense of place and place attachment in tourism. In Sense of Place and Place Attachment in Tourism (pp. 1–16). https://doi.org/10.4324/9780429279089-1

Chen, Z., King, B., & Suntikul, W. (2019). Festivalscapes and the visitor experience: An application of the Stimulus Organism Response approach. International Journal of Tourism Research, 21(6), 758–771. https://doi.org/10.1002/jtr.2302

Cheung, G. W., Cooper-Thomas, H. D., Lau, R. S., & Wang, L. C. (2023). Reporting reliability, convergent and discriminant validity with structural equation modeling: A review and best-practice recommendations. Asia Pacific Journal of Management. https://doi.org/10.1007/s10490-023-09871-y

Dinas Pariwisata Daerah Istimewa Yogyakarta. (2021). Statistik Kepariwisataan 2021. In Dinas Pariwisata Daerah Istimewa Yogyakarta.

El-Adly, M. I. (2019). Modelling the relationship between hotel perceived value, customer satisfaction, and customer loyalty. Journal of Retailing and Consumer Services, 50, 322–332. https://doi.org/10.1016/j.jretconser.2018.07.007

Etikan, I. (2016). Comparison of convenience sampling and purposive sampling. American Journal of Theoretical and Applied Statistics, 5(1), 1. https://doi.org/10.11648/j.ajtas.20160501.11

Gidey, Y., & Sharma, K. (2017). Tourists satisfaction in tourist destination (A study of Tigray-Ethiopia). In International Journal of Research in Finance and Marketing (IJRFM) (Vol. 7, Issue 4).

Indrianto, A. T. L., Oktavio, A., & Nugroho, A. (2022). Pilgrimage tourism events in Indonesia: Examining the relationship of behavioral belief, motivation to comply, attitudes, subjective norms, and intention to partake. Jurnal Aplikasi Manajemen, 20(1), 54–65. https://doi.org/10.21776/ub.jam.2022.020.01.06

Khaura, R. R. A., & Zulkarnain. (2023). Sekaten: A multicultural form for instilling tolerance and acculturation values in education in Yogyakarta City. Proceedings of the Annual Conference on Research, Educational Implementation, Social Studies and History (AREISSH 2021), 151–158. https://doi.org/10.2991/978-2-494069-17-6_17

Kwak, S. (2023). Are only p-Values less than 0.05 significant? A p-Value greater than 0.05 is also significant! Journal of Lipid and Atherosclerosis, 12(2), 89–95. https://doi.org/10.12997/jla.2023.12.2.89

Lee, H., Hwang, H., & Shim, C. (2019). Experiential festival attributes, perceived value, satisfaction, and behavioral intention for Korean festivalgoers. Tourism and Hospitality Research, 19(2), 199–212. https://doi.org/10.1177/1467358417738308

Lee, K. Y., & Lee, H. (2019). Traditional costume experience at a cultural heritage festival. Tourism Management Perspectives, 32. https://doi.org/10.1016/j.tmp.2019.100555

Magyar-Russell, G., Pargament, K. I., Grubbs, J. B., Wilt, J. A., & Exline, J. J. (2022). The experience of sacred moments and mental health benefits over time. Psychology of Religion and Spirituality, 14(2), 161–169. https://doi.org/10.1037/rel0000394

Manik, H. F. G. G., Christanti, R., & Setiawan, W. (2024). Knowledge management and community-based enterprise: An initiative to preserve the shadow puppet traditional knowledge in Yogyakarta, Indonesia. VINE Journal of Information and Knowledge Management Systems, 54(3), 638–656. https://doi.org/10.1108/VJIKMS-11-2021-0265

Manthiou, A., Lee, S. (Ally), Tang, L. (Rebecca), & Chiang, L. (2014). The experience economy approach to festival marketing: Vivid memory and attendee loyalty. Journal of Services Marketing, 28(1), 22–35. https://doi.org/10.1108/JSM-06-2012-0105

Mulyana, A. (2017). Sekaten tradition: The ritual ceremony in Yogyakarta as acculturation reality of Javanese culture in Indonesia. International Journal of Humanities & Social Science Studies (IJHSSS), 4(2), 50. https://doi.org/10.29032/ijhsss.v4.i2.2017.50-61

Ozili, P. K. (2022). The acceptable R-Square in empirical modelling for social science research. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.4128165

Pratisara, D. (2020). Grebeg Maulud Yogyakarta sebagai simbol Islam perspektif nilai Pancasila. Pancasila, 1(2), 14–24.

Raju, V., & Harinarayana, N. S. (2016). Online survey tools: A case study of Google Forms. Scientific, Computational & Information Research Trends in Engineering, January 2016, 1. https://www.researchgate.net/publication/326831738

Ramadhan, R. F. I. (2019). Makna simbolik keris dalam struktur sosial Keraton Ngayogyakarta Hadiningrat tahun 1855-1877 (berdasarkan penelusuran pustaka). Avatara: E-Journal Pendidikan Sejarah, 7(1), 1–8.

Richards, G. (2018). Cultural tourism: A review of recent research and trends. Journal of Hospitality and Tourism Management, 36, 12–21. https://doi.org/10.1016/j.jhtm.2018.03.005

Selmi, N., Bahri-Ammari, N., Soliman, M., & Hanafi, I. (2021). The impact of festivalscape components on festivalgoers’ behavioral intentions: The case of the International Festival of Carthage. Journal of Convention and Event Tourism, 22(4), 324–345. https://doi.org/10.1080/15470148.2021.1887784

Sundari, W. (2019). Preserving Javanese culture by junior highschool students in Northern Semarang District as Javanese language environment to promote local tourism industry. E3S Web of Conferences, 125, 1–6. https://doi.org/10.1051/e3sconf/201912509019

Tamitiadini, D., Hapsari, R. D. V., & Hussein, A. S. (2021). Destination branding: Perceived sacredness and spiritual tourism in Indonesia amid the Covid-19 pandemic. KnE Social Sciences. https://doi.org/10.18502/kss.v5i8.9396

Wijayanti, A., & Damanik, J. (2019). Analysis of the tourist experience of management of a heritage tourism product: Case study of the Sultan Palace of Yogyakarta, Indonesia. Journal of Heritage Tourism, 14(2), 166–177. https://doi.org/10.1080/1743873X.2018.1494182

Zhang, X., Li, Y., Lin, J., & Ye, Y. (2021). The construction of placeness in traditional handicraft heritage sites: A case study of suzhou embroidery. Sustainability (Switzerland), 13(16). https://doi.org/10.3390/su13169176

Downloads

Published

2024-05-16

How to Cite

Santoso, A. A., & Oktavio, A. (2024). PENGARUH KESAKRALAN DAN PLACENESS TERHADAP KEPUASAN BERKUNJUNG DENGAN PERCEIVED VALUE SEBAGAI VARIABEL MEDIASI PADA PENGUNJUNG UPACARA SEKATEN YOGYAKARTA. JURNAL ILMIAH EDUNOMIKA, 8(2). https://doi.org/10.29040/jie.v8i2.13251

Issue

Vol. 8 No. 2 (2024): EDUNOMIKA

Section

Articles

Citation Check