EKSPLORASI CO-CREATION EXPERIENCE DALAM PENGEMBANGAN NILAI TAMBAH PRODUK WISATA KREATIF: STUDI KASUS DESA WISATA KANDRI, JAWA TENGAH
Abstract
This study aims to explore how co-creation experience plays a role in developing added value for creative tourism products in Kandri Tourism Village, Central Java. Using a qualitative approach, this case study delves into the perceptions and experiences of local stakeholders and tourists in the co-creation process of tourism products. Data collection methods include in-depth interviews, participatory observation, and focus group discussions with creative business actors, tourism village managers, and tourists. Data analysis was conducted through thematic coding and narrative interpretation. The results show that co-creation experience facilitates more authentic and high-value product innovation, increases local community involvement in tourism development, and strengthens emotional bonds between tourists and the destination. Significant impacts are seen in the increased competitiveness of local creative tourism products and the economic empowerment of village communities. This study contributes to a deeper understanding of co-creation dynamics in the context of rural tourism based on the creative economy.
Keywords: co-creation experience; tourism products; creative economy; tourism village.
ABSTRAK
Penelitian ini bertujuan untuk mengeksplorasi bagaimana co-creation experience berperan dalam pengembangan nilai tambah produk wisata kreatif di Desa Wisata Kandri, Jawa Tengah. Dengan menggunakan pendekatan kualitatif, studi kasus ini menggali persepsi dan pengalaman stakeholder lokal serta wisatawan dalam proses ko-kreasi produk wisata. Metode pengumpulan data meliputi wawancara mendalam, observasi partisipatif, dan focus group discussion dengan pelaku usaha kreatif, pengelola desa wisata, dan wisatawan. Analisis data dilakukan melalui coding tematik dan interpretasi naratif. Hasil penelitian menunjukkan bahwa co-creation experience memfasilitasi inovasi produk yang lebih autentik dan bernilai tinggi, meningkatkan keterlibatan komunitas lokal dalam pengembangan wisata, serta memperkuat ikatan emosional antara wisatawan dan destinasi. Dampak signifikan terlihat pada peningkatan daya saing produk wisata kreatif lokal dan pemberdayaan ekonomi masyarakat desa. Studi ini berkontribusi pada pemahaman yang lebih mendalam tentang dinamika co-creation dalam konteks pariwisata pedesaan berbasis ekonomi kreatif.
Kata Kunci: co-creation experience; produk wisata; ekonomi kreatif; desa wisata.
References
DAFTAR PUSTAKA
Anggara, B., Taufik, M., Mandala, O. S., Hadi, H. S., Putrajip, Mo. Y., & Alfiansyah, M. W. (2024). Kepatuhan Regulasi Pariwisata Dan Strategi Kreatif Dalam Meningkatkan Kualitas Layanan Di Desa Wisata Sade Lombok Tengah. Jurnal Pengabdian Kepada Masyarakat Nusantara (JPkMN), 5(1), 1161–1169. https://doi.org/10.55338/jpkmn.v5i1.2944
Arbyansyah, R. M., & Habibillah, D. I. M. (2024). Strategi Pemasaran pada Produk SAHARA (Simpanan Hari Raya Idul Fitri) di KSPPS Nur Indah Abadi Kencong Roychan. Al-Kharaj : Jurnal Ekonomi , Keuangan & Bisnis Syariah, 6(8), 2547–2562. https://doi.org/10.47467/alkharaj.v6i8.4459
Campos, A. C., Mendes, J., do Valle, P. O., & Scott, N. (2018). Co-creation of tourist experiences: A literature review. Current Issues in Tourism, 21(4), 1–32. https://doi.org/10.1080/13683500.2015.1081158
Castleberry, A., & Nolen, A. (2018). Thematic analysis of qualitative research data: Is it as easy as it sounds? Currents in Pharmacy Teaching and Learning, 10(6), 807–815.
Fasa, A. W. H., Andriani, D., Haribudiman, I., & Berliandaldo, M. (2023). Analisis Strategi Pengembangan Smart Destinations: Perspektif Service-Dominant Logic. Jurnal Altasia, 5(2), 76–91. https://doi.org/10.37253/altasia.v5i2.7520
Hanifawati, T., & Yudin, C. (2022). Dampak Co-Creation pada Pemasaran Produk Pangan Online Terhadap Loyalitas dengan Mediasi Kepuasan pada Pelanggan Sayurbox. Media Agribisnis, 6(1), 38–49. https://doi.org/10.35326/agribisnis.v6i1.2307
Hayoko, S., Bahartiar, B., & Arwadi, F. (2020). Analisis Data Penelitian Kualitatif (Konsep, Teknik & Prosedur Analisis). In Badan Penerbit UNM.
Hermawan, H. (2016). Dampak Pengembangan Desa Wisata Nglanggeran Terhadap Ekonomi Masyarakat Lokal. Jurnal Pariwisata, 3(2), 105–117. https://ejournal.bsi.ac.id/ejurnal/index.php/jp/article/viewFile/2158/1655
Istanto, F. H., Somawiharja, Y., Herdinata, C., & Kurniawan, M. N. (2016). Pengembangan Potensi Wisata Berbasis Brand Destination (Studi Kasus Destinasi Wisata Budaya Di Trowulan).
Jaelani, A., & Hanim, T. F. (2021). Teknologi Digital, Keberlanjutan Lingkungan, Dan Desa Wisata Di Indonesia. Al-Mustashfa: Jurnal Penelitian Hukum Ekonomi Syariah, 6(2), 237. https://doi.org/10.24235/jm.v6i2.9613
Panduan Pengembangan Desa Wisata Berbasis Ekonomi Kreatif, Kemenparekraf RI, Jakarta (2020).
Kurniawan, C. N., Kusumawati, A., & Iqbal, M. (2020). Analisis Co-creation Experience Dampaknya pada Konteks Pariwisata. Profit: Jurnal Administrasi Bisnis| Special Issue (Ekosistem Start Up) 2020|, 5(2), 24–38. https://profit.ub.ac.id
Mihardjo, L. W. W. (2020). Budaya Perusahaan di Era Digital berbasis Co-creation-Innovation. Strategic Management in Digital Era: Revisited Concept and Findings, 2(3), 187–215.
Nartin, N., Faturrahman, F., Deni, A., Santoso, Y. H., Paharuddin, P., Utama, F. Y., Indrayani, E., Tarigan, W. J., & Eliyah, E. (2022). Metode Penelitian Kualitatif. In Yayasan Cendikia Mulia Mandiri.
Nugroho, R. H., & Wirasdyartha, I. W. S. (2023). Strategy to Promote Bandung as a Sustainable Creative Economy City through Textile Industry Innovation. Proceedings of National Conference West Java Economic Society (WJES), 1(1), 1–15.
Prahalad, C. ., & Ramaswamy, V. (2004). Co-creation experiences: The next practice in value creation. Journal of Interactive Marketing, 18(3), 5–14. https://doi.org/10.1002/dir.20015
Richards, G. (2011). Creativity and tourism the State of the Art. Annals of Tourism Research, 38(4), 1225–1253. https://doi.org/10.1016/j.annals.2011.07.008
Siregar, H. R., Nurmaini, N., & Darti, N. A. (2016). Pengalaman Perawatan Tenaga Kerja Sukarela dalam Memberikan Pelayanan Kesehatan di Rumah Sakit Umum Daerah Padangsidimpuan. Jurnal Kesehatan Ilmiah Indonesia, 1(1), 14–21. https://jurnal.stikes-aufa.ac.id/index.php/health/article/view/18
Zahruddin, A., Hariyono, R. C. S., Syifa, F. F., Al Syarief, S. W., & Asfahani, A. (2023). Pemberdayaaan Program Pelatihan BUMDES dalam Mengembangkan Perekonomian Desa. Communnity Development Journal, 4(4), 7771–7778. https://journal.universitaspahlawan.ac.id/index.php/cdj/article/view/19258
DOI: http://dx.doi.org/10.29040/jie.v8i3.15141
Refbacks
- There are currently no refbacks.
|
|
|
|
|
|
||