ANALISIS PENGARUH STORE ATMOSPHER, PROMOSI, DAN LEASING TERHADAP KEPUTUSAN PEMBELIAN DI CANDI ELEKTRONIK SURAKARTA

Authors

  • Edi Purnomo UNIBA Surakarta, Indonesia
  • Ida Aryati
  • Burhanudin Ahmad Yani

DOI:

https://doi.org/10.29040/jie.v3i02.488

Abstract

This study aims to determine the effect of store atmosphere, promotion and leasing on purchasing decisions in Surakarta electronic temple stores. the population in this study were all consumers of Surakarta electronic temple, amounting to 650 people. The number of samples taken in this study were 100 people. The sampling technique in this study was the accidental sampling technique. The data used in this study is a questionnaire using a Likert scale as a measuring instrument. The analysis technique used in this research is linear regression using SPSS version 20 for Windows. Based on the analysis conducted shows that there is an influence of store atmosphere, promotion and leasing on purchasing decisions in the electronic temple shop in Surakarta. Keywords: store atmosphere, promotion, leasing, purchasing decisions

References

Alakwe, K. O., & Okpara, N. (2017). In fl uence of Retail Atmospherics as Nonverbal Communication on Purchase Behaviour in the Nigerian Retail Environment. Journal of Marketing and Consumer Behaviour in Emerging Markets, 2017(5), 45–62. https://doi.org/10.7172/2449-6634.jmcbem.2017.1.4

Andika, D., Handayani, S. R., & A, D. F. (N.D.). Analisis Perbandingan Pendanaan Leasing Dengan Hutang.

Andrew., Kairupan. (2017). Tinjauan Yuridis Terhadap Manfaat Lembaga Pembiayaan Sewa Guna Usaha Leasing) Pada Bisnis Modern Pada Era Global, V(3), 125–132.

Aristo, S. F. (2016). Pengaruh Produk, Harga, Dan Promosi Terhadap Keputusan Pembelian Konsumen Woles Chips. Jurnal Manajemen Dan Start-Up Bisnis, 1.

Chih-Yi, W., & Chien-Ping, C. (2016). The Effects of Store Atmosphere and Sales Promotion on Purchase Intention─ Perceived Customer Mood as a Mediator, 2(1), 33–50. Retrieved from http://brr-net.com/issues/Vol_2_No_1_June_2016/3.pdf

Dalgleish, T., Williams, J. M. G. ., Golden, A.-M. J., Perkins, N., Barrett, L. F., Barnard, P. J., … Watkins, E. (2007). [ No Title ]. Journal Of Experimental Psychology: General, 136(1), 23–42.

http://repository.upi.edu/17740/8/S_MBS_1005800_chapter3.pdf

Hussain, R., & Ali, M. (2015). Effect of Store Atmosphere on Consumer Purchase Intention. Ssrn, 7(2), 35–43. https://doi.org/10.2139/ssrn.2588411

I.Heryanto. (2015). Analisis Pengaruh Produk, Harga, Distribusi, Dan Promosi Terhadap Keputusan Pembelian Serta Implikasinya Pada Kepuasan Pelanggan. Jurnal Ekonomi, Bisnis & Entrepreneurship, 9(2), 80–101. Https://Doi.Org/2443-2121heryanto, I. (2015). Analisis Pengaruh Produk, Harga, Distribusi, Dan Promosi Terhadap Keputusan Pembelian Serta Implikasinya Pada Kepuasan Pelanggan. Ekonomi, Bisnis & Entrepreneurship, 9(2), 80–101. Http://Doi.Org/2443-2121

Journal, B., Vol, M. S., Centre, E., & Uk, D. (2015). the Influence of Brand Image and Promotional Mix on Consumer Buying Decision- a Study of Beverage Consumers in, 3(4), 97–109.

Kurnia, E. (2018). the Influence of Store Atmosphere and Salespromotion on Purchasing Decisions (Survey on Supermarket Happy Sunggal). The 11th International Workshop and Conference of Asean Studies in Linguistics, Islamic and Arabic Education, Social Sciences and Educational Technology, 578–584.

Marchelia, Y. F. (2014). Analisis Perbandingan Pendanaan Leasing Dan Hutang Jangka Panjang Dalam Pengadaan Aktiva Tetap ( Studi Pada Koperasi Karyawan Coca-Cola Jawa Timur ), 17(1), 1–10.

Ma'ruf, M. H. (2017). The Influence Of Product Variations, Prices And Sales Promotions On Consumer Decisions In Buying Mitsubishi Cars In Surakarta. International Journal of Economics, Business and Accounting Research (IJEBAR), 1(01).

Murinda, K. D., & Syahputra. (2013). Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Pada Coffee Shop Di Bandung. Ecodemica, 53(9), 546–560. Https://Doi.Org/10.1017/Cbo9781107415324.004

Nofiawaty, & Yuliandi, B. (2016). Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Konsumen Pada Outlet Nyenyes Palembang. Jurnal Ilmu Dan Riset Manajemen, 5(7), 2016.

Pangeran Sastra. (2014, 13 Oktober). Penelitian Deskriptif Kuantitatif, Penelitian Korelasi, Dan Penelitian Ekspos-Fakto. Diperoleh 09 Desember 2018 , Dari Https://Pangeransastra.Wordpress.Com/2014/10/13/Penelitian-Deskriptif-Kuantitatif-Penelitian-Korelasi-Dan-Penelitian-Ekspos-Fakto/

Sinambow, Sandy., Trang , Irvan. (2015). Keputusan Pembelian Pada Toko Komputer Game Zone Mega Mall. Jurnal Emba, 3(3), 300–311. Https://Doi.Org/10.1055/S-1993-22398

Wenas, C. S. S. & R. S. (2015). Keputusan Pembelian Pada Time Out Sport Café. Jurnal Emba, 3(1), 1162–1172.

Widisudharta. (2014, 13 Oktober). Metodelogi Penelitian. Diperoleh 09 Desember 2018 , dari Https://Widisudharta.Weebly.Com/Metode-Penelitian-Skripsi.Html

Downloads

Published

2019-09-17

How to Cite

Purnomo, E., Aryati, I., & Yani, B. A. (2019). ANALISIS PENGARUH STORE ATMOSPHER, PROMOSI, DAN LEASING TERHADAP KEPUTUSAN PEMBELIAN DI CANDI ELEKTRONIK SURAKARTA. JURNAL ILMIAH EDUNOMIKA, 3(02). https://doi.org/10.29040/jie.v3i02.488

Issue

Vol. 3 No. 02 (2019): EDUNOMIKA, VOL. 03, NO. 02, Agustus 2019

Section

Articles

Citation Check