ANALISIS KEPUTUSAN PEMBELIAN MELALUI KUALITAS PELAYANAN, KUALITAS PRODUK, DAN HARGA PADA SIARAN TV KABEL PESONA DI PULAU KANGEAN KEC. ARJASA

Authors

  • Ahmad Fawaid Fakultas Ekonomi Universitas Islam Batik Surakarta, Indonesia
  • Ida Aryati Fakultas Ekonomi Universitas Islam Batik Surakarta, Indonesia
  • Raisa Aribatul Hamidah Fakultas Ekonomi Universitas Islam Batik Surakarta, Indonesia

DOI:

https://doi.org/10.29040/jie.v7i2.9789

Abstract

The purpose of this study was to determine the effect of service quality, product quality, and price on purchasing decisions on Pesona Cable TV broadcasts on Kangean Island, Kec. Arjasa. Researchers used a descriptive quantitative approach. The research was conducted on Kangean Island, Kec. Arjasa. This research was conducted for 3 months, namely during October-December 2022. The population used in this study were subscribers who used Pesona cable TV broadcasts on Kangean Island, Kec. Arjasa, which has 1,233 customers. The researcher chose 123 respondents who use Pesona cable TV as a sample. The technique of determining the sample from this study uses the probability sampling method. The results of this study indicate that based on the t test, the results of service quality, product quality, and price have a positive and significant effect on purchasing decisions on Pesona Cable TV broadcasts on Kangean Island, Kec. Arjasa. Based on the F test, it shows that service quality, product quality, and price have a simultaneous and significant effect on purchasing decisions on Pesona Cable TV Broadcasts on Kangean Island, Kec. Arjasa. Keywords: Product Quality, Lifestyle, Quality of Service Purchasing Decisions.

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Published

2023-07-30

How to Cite

Fawaid, A., Aryati, I., & Hamidah, R. A. (2023). ANALISIS KEPUTUSAN PEMBELIAN MELALUI KUALITAS PELAYANAN, KUALITAS PRODUK, DAN HARGA PADA SIARAN TV KABEL PESONA DI PULAU KANGEAN KEC. ARJASA. JURNAL ILMIAH EDUNOMIKA, 7(2). https://doi.org/10.29040/jie.v7i2.9789

Issue

Vol. 7 No. 2 (2023): EDUNOMIKA

Section

Articles

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