STRATEGI BRANDING DI PT YKK ZIPPER INDONESIA

Authors

  • Rizky Muyasar Universitas Medika Suherman, Bekasi, Indonesia

DOI:

https://doi.org/10.29040/jie.v7i2.8542

Abstract

Branding is the process of creating a company's brand or image in the eyes of society. Depending on the benefits of each product, each business must implement a unique branding strategy. A brand can consist of a single factor or a combination of factors, such as names, terms, signs, symbols, or designs, to identify a product or service provided by the seller (or a group of vendors) and distinguish it from its competitors. The focus of this study is the branding strategy employed by PT YKK Zipper Indonesia. The objective is to observe how PT YKK Zipper Indonesia carries out its branding procedure. This study contains qualitative descriptive research. With this study, researchers would like to find out how PT YKK Zipper Indonesia builds its brand, so that it can build trust with customers through its sales strategies and have advantages in the products it sells to make the community aware of its brand.

References

Ainurrofiqin, M. (2021). 99 Strategi Branding di Era 4.0: Kupas Tuntas Metode Jitu Membangun Citra Baik, Meyakinkan Pelanggan, dan Membangun Kesadaran Merek. Anak Hebat Indonesia.

Ansari, S., Ansari, G., Ghori, M. U., & Kazi, A. G. (2019). Impact of brand awareness and social media content marketing on consumer purchase decision. Journal of Public Value and Administrative Insight, 2(2), 5–10.

Bungin, B. (2015). Komunikasi Pariwisata: Pemasaran dan Branding Destinasi. Jakarta: Penerbit Prenadamedia Group.

Ekawati, S., & Aryadirda, Y. (2015). Pengaruh brand image, brand awareness, dan kualitas produk terhadap keputusan pembelian produk planet popcorn pada mahasiswa fakultas ekonomi universitas tarumanagara jakarta. Jurnal Ekonomi, 20(3), 414–427.

Foster, B. (2016). Impact of brand image on purchasing decision on mineral water product “Amidisâ€(Case study on bintang trading company). American Research Journal of Humanities and Social Sciences, 2(1), 1–11.

Kotler, P., & Keller, K. L. (2016). Marketing Management, 15thn Edition New Jersey: Pearson Prentice Hall. Inc.

Maulida, D. (2022). Nagan Raya District Attorney’s Office Communication Strategy In Building A Community Image Through Social Media. Journal of Humanities, Social Sciences and Business (JHSSB), 1(4), 51–58.

Moleong, L. J. (2012). Metodologi penelitian kualitatif, Bandung. Pariwisata Pedesaan Sebagai Alternatif Pembangunan Berkelanjutan (Laporan Penelitian Hibah Bersaing Perguruan Tinggi) Yogyakarta.

Prasetya, E. G. (2017). Pengaruh Brand Image Terhadap Keputusan Pembelian (Survei Pada Mahasiswa Fakultas Ilmu Administrasi Bisnis Progam Studi Administrasi Bisnis Angkatan 2014 Konsumen Air Mineral Aqua). Universitas Brawijaya.

Puspa, E. M. (2013). Strategi Komunikasi Pemasaran Pada Rumah Cantik Citra di Surabaya. Universitas Airlangga.

Rahmadhani, Y., & Lubis, E. E. (2017). Strategi Branding Portal Online www. tripriau. com Dalam Membangun Brand awareness Sebagai Portal Online Pariwisata Provinsi Riau. Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial Dan Ilmu Politik, 4(1), 1–15.

Rizan, M., Nauli, M. O., & Mukhtar, S. (2017). The influence of brand image, price, product quality and perceive risk on purchase decision transformer product PT. Schneider Indonesia. JRMSI-Jurnal Riset Manajemen Sains Indonesia, 8(1), 101–119.

Sari, H. P. (2016). Pengaruh Citra Merek, Fitur, dan Persepsi Harga Terhadap Keputusan Pembelian (Studi pada Konsumen Smartphone Xiaomi di DIY). Jurnal Manajemen Bisnis Indonesia (JMBI), 5(3), 222–237.

Situmorang, R. R., & Sutrisna, E. (2017). Pengaruh bauran pemasaran dan kualitas pelayanan terhadap loyalitas pelanggan (studi pada hotel Dyan Graha Pekanbaru). Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik, 4(2), 1–12.

Tingkir, C. F. (2014). Pengaruh identitas merek terhadap loyalitas merek melalui citra merek dan kepercayaan merek Toyota. Jurnal manajemen pemasaran, 8(2), 62–69.

Ulfah, F. B. (2018). Strategi branding organisasi Mahasiswa Ikatan Mahasiswa Muhammadiyah (IMM) di kampus UIN Sunan Ampel Surabaya. UIN Sunan Ampel Surabaya.

Downloads

Published

2023-04-08

How to Cite

Muyasar, R. (2023). STRATEGI BRANDING DI PT YKK ZIPPER INDONESIA. JURNAL ILMIAH EDUNOMIKA, 7(2). https://doi.org/10.29040/jie.v7i2.8542

Issue

Vol. 7 No. 2 (2023): EDUNOMIKA

Section

Articles

Citation Check