Kepuasan Pelanggan Gerai Batik Keris di tinjau dari Diferensiasi Produk, Brand Image dan Pelayanan

Authors

  • Nura Iudita Kartikaningtyas
  • Eny Kustiyah
  • Djumali Djumali

DOI:

https://doi.org/10.29040/jie.v4i01.884

Abstract

This study aims to determine customer satisfaction at the Keris Batik Outlet. This type of research is quantitative descriptive. The population in this study used sample 100. Then the researchers used SPSS version 21 with quantitative analysis which included validity and reliability tests, classic assumption tests, multiple linear regression analysis, hypothesis testing with the F test and t test and the coefficient of determination. Keywords: Customer Satisfaction, Product Differentiation, Brand Image, Service.

References

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Published

2020-03-11

How to Cite

Kartikaningtyas, N. I., Kustiyah, E., & Djumali, D. (2020). Kepuasan Pelanggan Gerai Batik Keris di tinjau dari Diferensiasi Produk, Brand Image dan Pelayanan. JURNAL ILMIAH EDUNOMIKA, 4(01). https://doi.org/10.29040/jie.v4i01.884

Issue

Vol. 4 No. 01 (2020): EDUNOMIKA, VOL. 04, NO. 01, Februari 2020

Section

Articles

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