Product Development Strategies Impact The Purchasing Interest Of Coffee Kali Drinkers

Authors

  • Nazla Kaylasalma Universitas 17 Agustus 1945 Jakarta, Indonesia
  • Abriandi Abriandi Universitas 17 Agustus 1945 Jakarta, Indonesia
  • Virgo Simamora Universitas 17 Agustus 1945 Jakarta, Indonesia

Abstract

The purpose of this study is to explain the influence of product development strategy on purchasing interest Kali Coffee. This research have 100 respondents who qualify to be a respondent in this research. The data collection technique in this research was carried out by distributing questionnaires via Google form. The researcher used PLS-SEM as a data analysis with Smartpls 3.0 software support. The result of this research indicate that product development strategy have an effect on purchasing interest Kali coffee.

Published

2025-09-11

How to Cite

Nazla Kaylasalma, Abriandi, A., & Virgo Simamora. (2025). Product Development Strategies Impact The Purchasing Interest Of Coffee Kali Drinkers. JURNAL ILMIAH EDUNOMIKA, 9(3). Retrieved from https://jurnal.stie-aas.ac.id/index.php/jie/article/view/17619

Issue

Vol. 9 No. 3 (2025): EDUNOMIKA

Section

Articles

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