PERAN PENGETAHUAN MANFAAT ASURANSI, RELIGIUSITAS EKSTERNAL DAN INTERNAL TERHADAP MINAT BERASURANSI SYARIAH DENGAN KESADARAN BERASURANSI SEBAGAI VARIABEL MEDIASI

Penulis

  • Muh Reza Aji Perdana Universitas Islam Sultan Agung, Semarang, Indonesia

DOI:

https://doi.org/10.29040/jie.v7i1.8574

Abstrak

Based on the study controversy (research gap) regarding the role of Religiosity on purchase intention and Knowledge on purchase intention, this study aims to analyze the Role of Religiosity and Knowledge of the Benefits of Insurance on Interest in Sharia Insurance with Insurance Awareness as a Mediating Variable. The type of research used in this study is an explanatory research type to examine the effect of intrinsic religiosity; extrinsic religiosity; benefit knowledge; interest in sharia insurance with awareness of insurance and interest in sharia insurance. The sampling technique used in this study was Snowball Sampling. The number of samples to be used in this research is 160 respondents. The population in this study is the Muslim community in Semarang. Retrieval of data obtained through questionnaires was carried out using interval measurements with the provisions of Likert scores 1 to 5. Data analysis in this study used Partial Least Square (PLS). The results of proving the hypothesis show that: Intrinsic Religious, Extrinsic Religious and knowledge of insurance benefits have a significant positive effect on Awareness of sharia insurance. Awareness of sharia insurance has a significant effect on interest in sharia insurance. The conclusion of this study is that awareness of sharia insurance is strongly influenced by knowledge of insurance benefits and one's level of religiousness both intrinsically and extrinsically. Awareness of sharia insurance has an important role in the interest in sharia insurance.

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Unduhan

Diterbitkan

2023-03-22

Cara Mengutip

Perdana, M. R. A. (2023). PERAN PENGETAHUAN MANFAAT ASURANSI, RELIGIUSITAS EKSTERNAL DAN INTERNAL TERHADAP MINAT BERASURANSI SYARIAH DENGAN KESADARAN BERASURANSI SEBAGAI VARIABEL MEDIASI. JURNAL ILMIAH EDUNOMIKA, 7(2). https://doi.org/10.29040/jie.v7i1.8574

Terbitan

Vol 7 No 2 (2023): EDUNOMIKA

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