ANALISIS PENINGKATAN PENDAPATAN EKONOMI MASYARAKAT DI ERA EKONOMI DIGITAL MELALUI METODE UJI BEDA (STUDI KASUS: DESA KOTA PARI)

Abstrak

The purpose of this study was to analyze digital economic transformation towards increasing the income of household entrepreneurs before and during the COVID-19 pandemic (Case Study: Kota Pari Village, Pantai Cermin District). The specific target of this research is to analyze digital economic transformation towards increasing the income of household entrepreneurs before and during the COVID-19 pandemic (Case Study: Kota Pari Village, Pantai Cermin District). So that it can show how big the value of the influence of digital economic transformation has been on increasing the income of household business actors before and during the COVID-19 pandemic in Kota Pari Village, Pantai Cermin District. Data analysis used is: Quantitative Analysis with Sign Test. The results of the study stated that there was a significant difference in the income of business actors in Kota Pari Village before and during the Covid-19 pandemic in Kota Pari Village.