ANALYSIS OF DECISIONS TO PURCHASE VIRTUAL PRIVATE SERVER PRODUCT IN BALIKPAPAN

Authors

  • Lutfi Ahmad Gozali Faculty of Economic and Business, University of Mulawarman, Indonesia
  • Suharno Suharno Faculty of Economic and Business, University of Mulawarman, Indonesia
  • Gusti Noorlitaria Achmad Faculty of Economic and Business, University of Mulawarman

DOI:

https://doi.org/10.29040/ijebar.v4i03.1164

Abstract

The use of virtual private server technology is currently growing rapidly in companies to support companies developing applications that are implemented in the company. Lintasarta is a company that provides virtual private server products in Balikpapan which have 24-hour support and a team of internationally certified experts. Researchers are interested in analyzing the antecedents of purchasing decisions of virtual private server products in Balikpapan. The method used in this research is explanation by explaining the variables and objects examined through the collected data. Price, product quality, and technology acceptance models are the main focus discussed. This study took a sample of 30 companies in Balikpapan that use virtual private server products. The analysis technique used is Structural Equation Modeling (SEM) with partial Least Square (PLS) approach. The results showed that the price had a negative and not significant effect on purchase intentions. Product quality has a negative and not significant effect on purchase intention. Technology acceptance models have a positive and significant effect on purchase intentions. Price has a positive and not significant effect on purchasing decisions. Technology acceptance model has a negative and not significant effect on buying decisions. Intention to buy a positive and significant effect on product purchasing decisions. Keywords: Price, Product Quality, Technology Acceptance Model, Purchase Intentions and Purchasing Decisions

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Published

2020-09-23

How to Cite

Gozali, L. A., Suharno, S., & Achmad, G. N. (2020). ANALYSIS OF DECISIONS TO PURCHASE VIRTUAL PRIVATE SERVER PRODUCT IN BALIKPAPAN. International Journal of Economics, Business and Accounting Research (IJEBAR), 4(03). https://doi.org/10.29040/ijebar.v4i03.1164

Issue

Vol. 4 No. 03 (2020): IJEBAR, VOL. 04 ISSUE 03, SEPTEMBER 2020

Section

Articles

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