Optimalisasi Jaringan untuk Meningkatkan Kinerja UKM Agroindustri Jawa Tengah di Pasar Dunia

Penulis

  • Hasan Rozak Sekolah Tinggi Ilmu Ekonomi Totalwin, Indonesia
  • Arman Hadi
  • Ika Rosyada Fitriati
  • Herman Maelana
  • Paskalista Dwi Hapsari

DOI:

https://doi.org/10.29040/ijebar.v9i3.17949

Abstrak

UKM agroindustri di Jawa Tengah menghadapi tantangan besar dalam bersaing di pasar global. Penelitian ini bertujuan untuk mengeksplorasi peran kemampuan jaringan dalam meningkatkan kinerja UKM agroindustri di pasar internasional. Menggunakan teori Kapabilitas Dinamis (Dynamic Capability Theory), penelitian ini menunjukkan bahwa jaringan yang efektif membantu UKM dalam membangun hubungan bisnis strategis, memperoleh wawasan pasar, dan meningkatkan daya saing global. Survei terhadap 123 UKM di Jawa Tengah menunjukkan bahwa kemampuan jaringan memainkan peran penting dalam meningkatkan kinerja pasar internasional, terutama dalam hal penjualan ekspor, profitabilitas, dan daya saing.

Unduhan

Diterbitkan

2025-09-29

Cara Mengutip

Rozak, H., Hadi, A., Rosyada Fitriati, I., Maelana, H., & Dwi Hapsari, P. (2025). Optimalisasi Jaringan untuk Meningkatkan Kinerja UKM Agroindustri Jawa Tengah di Pasar Dunia. International Journal of Economics, Business and Accounting Research (IJEBAR), 9(3). https://doi.org/10.29040/ijebar.v9i3.17949

Terbitan

Vol 9 No 3 (2025): IJEBAR: Vol. 9, Issue 3, September 2025

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