ANALYSIS FACTORS THAT FORM CUSTOMER LOYALTY AT RETAIL STORES IN KUTOARJO

Ivan Setiawan, Eric Harianto

Abstract

Kutoarjo Store. The variables assumed to form consumer loyalty are price, product, service, place, promotion, and presentation. The researcher uses quantitative descriptive research. The population in this study are consumers who shop at least three times at RIA Stores. The sample in this study were consumers who were included in the criteria set by the researchers with a total of 107 people. The analytical method used in this study is explanatory factor analysis (EFA) with the help of the SPSS application. The results of this study indicate that 6 factors are formed, namely Product Arrangement Factors in Stores (1), Product Availability Factors (2), Store Location Factors (3), Store Service Factors (4), Product Pricing Factors (5), Store Promotion Factors (6). The Product Arrangement Factor in the Store has the highest variance value, which is 32.872%. Steps that RIA stores can take are making a list of products and designing product arrangements according to type, adding product variants, creating parking lines, conducting regular employee training, surveying competitors' prices, and starting online promotions.

Keywords: Consumer loyalty, Price, Product, Service, Place, Promotion and Presentation

Full Text:

PDF

References

Apriyani. (2019). Analisis Pelayanan Toko Sembako di Pasar Sekampung Terhadap Perilaku Konsumen Perspektif Etika Bisnis. Metro: Institute Agama Islam Negeri (IAIN).

Lepojevic, V., & Dukic, S. (2019). Factors Affecting Customer Loyalty In The Business Market – An Empirical Study In The Republic Of Serbia. Serbia: University of Nis.

Asyiah, N. (2019). Analisis Faktor-Faktor yang Mempengaruhi Loyalitas Pelanggan Pasar dengan Kepuasan Sebagai Variabel Intervening di Toko Abang-Adik. Labuan Batu, Indonesia.

Ferdian, R. (2010). Analisis Faktor-Faktor yang Mempengaruhi Loyalitas Konsumen pada Swalayan Berkah di Bangsri Jpara. Jurnal Sains Pemasaran Indonesia Volume IX.

Wouku, Z. (2019). Factors That Affect Customer Loyalty In Small Enterprise. Innovative Marketing Volume 15. ukraine.

Yanuar, Y. (2019). Analisis Faktor-Faktor yang Membentuk Keputusan Pembeliaan Konsumen di Toko Neeyoo Surabaya. Surabaya: Universitas Surabaya.

Kotler, P., & Keller, K. L. (2016). Marketing Managemen 15th Edition. Inc: Education.

Kasmir. (2005). Pemasaran Bank. Jakarta: Prenada Media

Rama, A. P. (2017). Strategi Pemasaran pada Toko Rahayu Dalam Meningkatkan Jumlah Penjualan Barang Jalan Yos Sudarso Kota Palangkaraya. Palangkaraya: Institute Agama Islam Palangka Raya.

Tjiptono. (2020). Manajemen Jasa Edisi Kedua. Yogyakarta: Andy Offset.

Abzalita. (2014). Pengaruh Penataan (Display) Produk Terhadap Minat BeliKonsumen di Pasar Buah Pekanbaru Menurut Perspektif Ekonomi Islam.

Cresswell, J. (2009). Research Design (Pendekatan Kualitatif, Kuantitatif, dan Mixed). Yogyakarta: Pustaka Pelajar.

Heir. (1995). Multivariate Data Analysis 6 ED. New Jersey: Pearson Education.

Sugiyono. (2014). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.

Hartono, J. (2014). Metode Penelitian Bisnis (Salah Kaprah dan Pengalaman-Pengalaman). Yogyakarta: BPFE UGM.

Ghozali, H. I. (2011). Aplikasi Analisis Multivariate dengan Program IBM SPSS 19. Cetakan ke V. Semarang: Bada Penerbit Universitas Diponegoro.

Ghozali, H. I. (2009). Aplikasi Analisis Multivariate dengan Program SPSS. Semarang: Bada Penerbit Universitas Diponegoro.

Widarjono, A. (2015). Analisis Statistika Multivariat Terapan. Yogyakarta: UPP STIM YKPN.

Rummel, R. J. (1970). Applied Factor Analysis. Evansion: Northwestern University Press.

Refbacks

  • There are currently no refbacks.