DEVELOPMENT of TRADITIONAL FOOD PRODUCT INNOVATION from an OPERATIONAL POINT of VIEW

Authors

  • Eric Harianto Universitas Ciputra Surabaya, Indonesia
  • Tania Susanti
  • Riduan Mas'ud
  • Nursaid Nursaid
  • Denpharanto Agung Krisprimandoyo

DOI:

https://doi.org/10.29040/ijebar.v6i3.6324

Abstract

Increasingly tight competition in the snack industry today so many new snacks are produced and packed with modern packaging causing the eroding of the traditional food industry, including bipang. In addition, changes in people's consumption patterns, Covid-19 pandemic and the existence of the concept of industry 4.0 require the traditional food industry to be more active in the development of innovation. This research was conducted from September 2021 until January 2022 using qualitative methodology with Blue Ocean Strategy approached by interviewing individuals who are working and customers of Bipang Pak Tani Pasuruan, also used relevant books, journals, and websites. Data testing has been done with triangulation method. The results of this study are: 1) Strategy Canvas that helps Bipang Pak Tani understand the strength and weakness compared to its competitors, 2) ERRC matrix where Bipang Pak Tani can simultaneously eliminate, reduce, raise and create factors that offered as an effort to differentiate and reduce costs so as to create value innovation by making a new strategic profile, 3) Bipang Pak Tani can reconstruct industry boundaries by doing across chain of buyers. In this research, finally found a new innovation strategy are rebranding products with new concept product (packaging, size and varians) also marketing innovation by doing online marketing.

References

David. 2006. Manajemen Strategis Konsep-Konsep. Edisi ke 10. Jakarta. PT INDEKS Kelompok Gramedia

Denzin NK . 1970. The research act: A theoretical introduction to sociological methods. New Jersey: Transaction Publishers. Google Scholar

Dsilva, J. and Subramanian, A.P. 2021. Blue Ocean Strategy: An investigation on Food Industry in the UAE. Turkish Journal of Computer and Mathematics Education Vol.12 No.13 (2021), 2077-2086

Ferdi Rantung. Covid-19 Ubah Pola Konsumsi, Industri Makanan Jangan Gagap Teknologi. Jakarta Covid-19 Ubah Pola Konsumsi, Industri Makanan Jangan Gagap Teknologi : Okezone Economy (19 January 2021)

Harianto, E. (2018). Implementasi lean canvas Pada entrepreneurial project startup Bisnis. BIP's JURNAL BISNIS PERSPEKTIF, 10(1), 1-16. https://doi.org/10.37477/bip.v10i1.49

Ikhwan, Rizky. 2018. Analisis Perancangan Strategi Dengan Pendekatan Blue Ocean Strategy Untuk Meningkatkan Penjualan Dalam Persaingan Bisnis (Studi Kasus di Kedai Kopi Nongkring). Yogyakarta: Teknik Industri Universitas Islam Indonesia.

Kim, C., & Mauborgne, R. (2004-2020). Blue Ocean Strategy & Shift Tools: Red VS Blue Ocean Strategy. Retrieved from blueoceanstrategy: Red Ocean Strategy vs Blue Ocean Strategy I Blue Ocean Strategy

Kim, C., & Mauborgne, R. 2004-2020. Blue Ocean Strategy & Shift Tools: Strategy Canvas. Retrieved from blueoceanstrategy: Eliminate-Reduce-Raise-Create Grid (ERRC Grid) | Blue Ocean Strategy Tools and Frameworks

Kim, W Chan and Mauborgne, R. 2005. Blue Ocean Strategy (Strategi Samudera Biru) Ciptakan Ruang Pasar Tanpa Pesaing dan Biarkan Kompetisi Tidak Lagi Relevan. PT. Serambi Ilmu Semesta. Jakarta

Kim, W. & Mauborgne, R. (2005). “Value Innovation: A Leap into the Blue Ocean. Journal of Business Strategy, Vol. 26, Iss. 4, pp. 22–28. Value Innovation | Blue Ocean Strategy Tools and Frameworks

Kim, W., & Mauborgne, R. (2015). Blue Ocean Strategy. Massachusetts: Harvard Business Review Press.

Lembaga Ilmu Pengetahuan Indonesia. 30 Juni 2020. Survei Kinerja UMKM di Maa Pandemi COVID19. Jakarta: Biro Kerja Sama, Hukum, dan Humas LIPI Survei Kinerja UMKM di Masa Pandemi COVID19 | Lembaga Ilmu Pengetahuan Indonesia (lipi.go.id)

Noble, H and Heale, R. 2019. Triangulation in research, with examples. UK: School of Nursing and Midwifery, Queen’s University Belfast in BMJ Journals, Volume 22, Issues 3 Triangulation in research, with examples | Evidence-Based Nursing (bmj.com)

Nugraha, Tio Wahyu and Dina Novia P. Juli 2016. “Strategi Pengembangan Usaha Kecap Cemara Dengan Metode Blue Ocean Strategy dan Balanced Scorecard Pada UKM Cemara Food, Kecamatan Talun, Kabupaten Blitarâ€. Jurnal habitat. Vol 27, Hal 14-24.

Ogbogu-Asogwa, O., Ike, R.N., Adeleke, B.S., & Ekoja, G.O. (2017). Impact of Blue Ocean Strategy on Value Innovation: A Study of Selected Firms’ in FMCG and Telecommunications Sectors in South-West Nigeria. International Journal of Scientific & Engineering Research, 8(10), 721-735

Risna E.W.Y, Seno. S, dan Ira P. 2019. Perumusan Blue Ocean Strategy - Pada Industri Makanan Beku Tiga Merpati Jember. Jember: Program Studi Manajemen Fakultas Ekonomi Universitas Muhammadiyah Jember

Utomo, Nugroho Bagus. 2010. Skripsi : Formulasi Strategi Waralaba Minuman Teh Siap Saji Your Tea dengan Pendekatan Blue Ocean Strategy. Bogor : Departemen Agribisnis Fakultas Ekonomi dan Manajemen Institut Pertanian Bogor

Wikipedia. 2021. Jipang (food) dapat diakses melalui Jipang (food) - Wikipedia

Downloads

Published

2022-09-30

How to Cite

Harianto, E., Susanti, T., Mas’ud, R., Nursaid, N., & Krisprimandoyo, D. A. (2022). DEVELOPMENT of TRADITIONAL FOOD PRODUCT INNOVATION from an OPERATIONAL POINT of VIEW. International Journal of Economics, Business and Accounting Research (IJEBAR), 6(3), 2220–2231. https://doi.org/10.29040/ijebar.v6i3.6324

Citation Check

Most read articles by the same author(s)

1 2 > >>