The Effect Of Product Quality, Price, And Quality Of Service On Consumer Satisfaction Of Kampoengan Duck In Pangkalpinang City

Authors

  • Hamdan Hamdan STIE PERTIBA Pangkalpinang, Indonesia
  • Muhammad Egar Zambi STIE PERTIBA Pangkalpinang, Indonesia

DOI:

https://doi.org/10.29040/ijebar.v6i3.6434

Abstract

This study aims to determine the effect of product quality, price and service quality on customer satisfaction either partially or simultaneously at Bebek Kampoengan. This is a descriptive research with quantitative methods. Data was collected using questionnaires and documentation. The population is consumers who visit and buy a product at Bebek Kampoengan. a sample of 87 respondents who were selected using a non-probability sampling technique with incidental sampling. The analysis technique used is multiple linear regression. The results show that both partially and simultaneously, product quality, price, and service quality affect customer satisfaction. The most dominant influence is product quality on customer satisfaction.

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Published

2022-09-22

How to Cite

Hamdan, H., & Zambi, M. E. (2022). The Effect Of Product Quality, Price, And Quality Of Service On Consumer Satisfaction Of Kampoengan Duck In Pangkalpinang City. International Journal of Economics, Business and Accounting Research (IJEBAR), 6(3), 2415–2425. https://doi.org/10.29040/ijebar.v6i3.6434

Issue

Vol. 6 No. 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022

Section

Articles

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