The Effect Of Service Quality And Location On Customer Satisfaction Of Warkop Papa Pangkalpinang

Authors

  • Syafrullah Syafrullah STIE Petiba Pangkalpinang, Indonesia
  • M Makrus STIE Petiba Pangkalpinang, Indonesia

DOI:

https://doi.org/10.29040/ijebar.v6i3.6435

Abstract

This study aims to determine the effect of service quality and location on customer satisfaction at warkop Papa Pangkalpinang. This type of research is an explanatory research with a quantitative approach and uses a survey method conducted on 100 customers of Pangkalpinang Warkop Papa. Sampling used nonprobability sampling method with purposive sampling technique. Data processing is done by using several linear regression analysis tools. Based on hypothesis testing, t test results show that promotion and service quality have a significant simultaneous effect on customer satisfaction.

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Published

2022-09-22

How to Cite

Syafrullah, S., & Makrus, M. (2022). The Effect Of Service Quality And Location On Customer Satisfaction Of Warkop Papa Pangkalpinang. International Journal of Economics, Business and Accounting Research (IJEBAR), 6(3), 2426–2434. https://doi.org/10.29040/ijebar.v6i3.6435

Issue

Vol. 6 No. 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022

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Articles

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