Implementasi Program Corporate Social Responsibility (CSR) dalam Meningkatkan Loyalitas Nasabah pada Bank Syariah

Baiq Nurul Khaeriani, Asyari - Hasan

Abstract

The purpose of this study was to determine the implementation of corporate social responsibility (CSR) programs in increasing customer loyalty at one of the Islamic Banks in Mataram City. This study uses descriptive quantitative research methods. The sample of this study amounted to 100 respondents. Data were collected using a questionnaire. The data were processed and analyzed using simple linear regression with SPSS 26 software. The results showed that there was a significant effect of corporate social responsibility (CSR) on customer loyalty. The CSR program carried out by Islamic banks is based on local resources, empowers the community and is sustainable, the impact of which will be felt by Islamic banks, customers and the community.

Keywords

Corporate Social Responsibility, Loyalty

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