Strategi Pemasaran Layanan Jasa Mobile Banking Bank 9 Jambi Syariah Kantor Cabang Muara Sabak
Erwina Kartika Devi, Bahrul Ma'ani, Husin Abdul Wahab
Abstract
Bank 9 Jambi Syariah Muara Sabak Branch implements one of the most popular banks in the community. Mobile banking services allow customers to perform various transactions without the need for a banker, such as transferring money between accounts. The mobile banking services provided by Bank 9 Jambi are also owned by other banks, but the growth of customers owned by Bank 9 Jambi is quite significant. What is the Marketing Strategy for Mobile Banking Services at Bank 9 Jambi Syariah Muara Sabak Branch Office? Answering this question, the researcher uses a qualitative research approach. The sample used in this study was Bank 9 Jambi Muara Sabak branch located in Tanjung Jabung Timur. The analysis used in this research is descriptive qualitative analysis. The results of this study indicate that the marketing strategy of mobile banking services at Bank 9 Jambi aims to increase promotional activities, minimize tariff rates with optimal results, and a short registration process. The obstacle faced by Bank 9 Jambi Syariah Muara Sabak Branch Office in marketing mobile banking services lies in promotion. The promotion carried out by Bank 9 Jambi was not well received by rural communities due to lack of understanding of technology and lack of socialization.
Keywords
Strategy, Mobile Banking, Bank Jambi, Syariah.
References
Iskandar. (2008). Metodologi Penelitian Pendidikan dan Sosial (Kuantitatif dan Kualitatif). Gaung Persada Press.
Ismail. (2011). Perbankan Syariah. Kencana Prenanda Media Group.
M.Subana. (2005). Dasar-Dasar Penelitian Ilmiah. CV Pustaka Setia.
Mamun, S., & Tri Hadmiatin Ningsih. (2021). Implementasi Strategi Layanan Teknologi Digital Banking dan Service Quality dalam Perspektif Nasabah pada Perbankan Syariah (Study kasus pada Bank Syariah Mandiri KCP Tomang). Jurnal Ekonomi Syariah Pelita Bangsa, 6(02), 223–233.
Muhammad. (2005). Bank Syariah Problem dan Prospek Perkembangan di Indonesia. Graha Ilmu.
Prayitno, S., Wiarta, I., & Kurniasih, E. (2020). Analisis Rasio Keuangan Bank Pembangunan Daerah di Indonesia (Studi Empiris pada Bank 9 Jambi Periode 2017 s/d 2019). J-MAS (Jurnal Manajemen Dan Sains), 5(2), 285.
Ramadhan, M., Zulvan, J., & Vemy Suci Asih. (2021). Studi Komparatif: Kualitas Layanan Mobile Banking BRI Syariah dan Bank Syariah Indonesia. Indonesian Journal of Economics and Management, 1(3), 578–583.
