CONSUMER TOUCHPOINT: INDONESIAN TOURISM DEVELOPMENT STRATEGY THROUGH IMPROVING THE QUALITY OF VISITOR SERVICES

Authors

  • Anshar Daud Institut Teknologi dan Bisnis Nobeli Indonesia, Indonesia
  • Hanif Saputra Affandi Badan Penelitian dan Pengembangan Daerah Kabupaten Pali Provinsi Sumatera Selatan, Indonesia, Indonesia
  • Juliana Juliana Universitas Pelita Harapan, Indonesia, Indonesia
  • Muhammad Halfi Indra Syahputra Politeknik Pariwisata Palembang, Indonesia, Indonesia
  • Muhammad Fikri Maulana Universitas Pasundan, Indonesia, Indonesia

DOI:

https://doi.org/10.29040/jie.v8i2.13517

Abstract

Abstract This research aims to determine (1) the role of improving the quality of visitor services on visitor satisfaction based on tourist reviews; and (2) strategies for developing Indonesian tourism through improving the quality of visitor services. This research uses SWOT analysis as an analytical tool to explore Indonesian tourism development strategies through improving the quality of visitor services. The results of this study show that (1) Tourist reviews after visiting tourist attractions are strong social evidence that can significantly influence potential tourists' decisions; and (2) Indonesia's tourism development strategy through improving the quality of visitor services consisting of the SO strategy through tourism promotion by offering quality visitor services, the WO strategy by developing a consumer touchpoint concept to attract tourists, the ST strategy through collaboration with tourism stakeholders to support consumer touchpoint tourism, and WT's strategy by educating tourism managers to improve the quality of visitor services. Keywords: Quality, visitor services, SWOT

References

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Published

2024-06-18

How to Cite

Daud, A., Affandi, H. S., Juliana, J., Syahputra, M. H. I., & Maulana, M. F. (2024). CONSUMER TOUCHPOINT: INDONESIAN TOURISM DEVELOPMENT STRATEGY THROUGH IMPROVING THE QUALITY OF VISITOR SERVICES. JURNAL ILMIAH EDUNOMIKA, 8(2). https://doi.org/10.29040/jie.v8i2.13517

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