PERAN PENTING PERSONAL SELLING DALAM KEPUTUSAN PEMBELIAN KOSMETIK LT PRO DI LUWES GENTAN SUKOHARJO

Yusuf Eko Saputro, Burhanudin Burhanudin, Ratna Damayanti

Abstract


This study aimsIto determine the effect simultaneously and partially Personal Selling (X1), Promotion (X2), andiProduct Quality (X3) oniPurchasingiDecisions (Y). Theipopulation in this study are all LT Pro consumers in Luwak Gentan Sukoharjo. Researchers used a purposive sampling technique in takingIsamples, so the number taken was 100 respondents. Data collection techniques with questionnaires. Theianalysisiused isiMultiple Liner Regression Analysis. TheIresults of Personal Selling, Promotion, andIProductaQuality Simultaneously influence theIPurchasingIDecision. And basedaon theat test of Personal Selling partially does notaaffect theaPurchasingaDecision, Promotion partially influences theaPurchasing Decision, ProductaQuality partiallyainfluences theaPurchasingaDecision.

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DOI: http://dx.doi.org/10.29040/jie.v4i01.798

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JURNAL ILMIAH EDUNOMIKA - ISSN : 2598-1153
Jln. Slamet Riyadi No. 361, Windan, Makamhaji, Karatsura, Sukoharjo

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