Analysis Of Gen Z Entrepreneurs' Interest Towards Halal Certification

Peni Haryanti

Abstract


This study aims to assess the level of literacy among Gen Z entrepreneurs in the food sector regarding the importance of halal certification and examine its influence on their attitudes and interest in obtaining it. The research method applied is quantitative. Primary data was collected through the distribution of questionnaires to Gen Z entrepreneurs. The targeted outcome of this research is to provide a deeper understanding of the relationship between halal certification literacy, attitudes, and the interest of Gen Z entrepreneurs in acquiring the certification. The findings are expected to measure the literacy level of Gen Z entrepreneurs in the food sector on the importance of halal certification and assess its impact on their attitudes and interest in obtaining it.

Keywords


Gen Z Entrepreneurs; Halal Certification; Literacy; Attitude; Interest

Full Text:

PDF

References


Adiyanto, M. R., & Amaniyah, E. (2023). Analisis Minat UMK Terhadap Sertifikasi Halal di Pulau Madura. Indonesia Journal of Halal, 6(2), 45–55. https://doi.org/10.14710/halal.v6i2.19207

Ajzen, I., & Schmidt, P. (2020). Changing Behavior Using the Theory of Planned Behavior. The Handbook of Behavior Change, 17-31. 17–31.

Alfarizi, M. (2023). Peran Sertifikasi Halal Dan Kepatuhan Praktik Halal Terhadap Kinerja Bisnis Berkelanjutan: Investigasi Pemodelan Empiris Sektor Umkm Kuliner Nusantara. Harmoni, 22(1), 93–116. https://doi.org/10.32488/harmoni.v22i1.654

Anggraeni, C. S., & Anwar, M. K. (2023). the Influence of Halal Socialization and Business Capital on Interest of Halal Certification in Surabaya Msmes. Istinbath, 22(1), 90–104. https://doi.org/10.20414/ijhi.v22i1.582

Basarud-din, S. K., Al Jaffri Saad, R., & Aminullah, A. A. (2022). Malaysian Halal Certification: A Study of Compliance Behavior of Muslim Entrepreneurs. Global Journal Al-Thaqafah, 12(2), 46–65. https://doi.org/10.7187/gjat122022-4

Bhutto, M. Y., Ertz, M., Soomro, Y. A., Ali, M., Khan, A., Ali, W., Bhutto, M. Y., Ertz, M., Sciences, A., Soomro, Y. A., Abdulaziz, K., Arabia, S., Ali, M., Khan, A., Samarahan, K., & Ali, W. (2023). Adoption Of Halal Cosmetics: Extending The Theory Of Planned Behavior With Moderating Role Of Halal Literacy (Evidence From Pakistan. Journal of Islamic Marketing, 6(14), 1488–1505.

Charity, M. L. (2017). Jaminan Produk Halal di Indonesia. Jurnal Legislasi Indonesia, 14(1), 99–108.

Fatmawati, P., Setiawan, F., & Nasik, K. (2023). Analisis Religiusitas, Kesadaran Halal, Literasi Halal, Dan Niat Berperilaku Dalam Memprediksi Pelaku UMKM Melakukan Sertifikasi Halal Di Kabupaten Bangkalan. Jurnal Ekonomi Syariah Dan Bisnis, 6(1), 76–88. http://ejournal.unma.ac.id/index.php/Mr/index76

Imtihanah, A. N. (2022). Analisis Faktor Sikap, Norma Subjektif, Persepsi Kontrol Perilaku terhadap Minat Beli Masyarakat Non Muslim pada Halal Food di Kota Metro. AKSES: Jurnal Ekonomi Dan Bisnis, 17(1), 66–73. https://doi.org/10.31942/akses.v17i1.6512

Izza, N. N. (2022). A Scientometric Analysis on Halal Awareness. Halal Tourism and Pilgrimage, 2(1). http://journals.smartinsight.id/index.php/HTP/article/view/89%0Ahttps://journals.smartinsight.id/index.php/HTP/article/download/89/86

Kristyowati, Y. (2021). Generasi “Z” dan strategi melayaninya. Ambassador: Jurnal Teologi Dan Pendidikan Kristiani, 2(1), 23–34.

La Barbera, F., & Ajzen, I. (2021). Moderating role of perceived behavioral control in the theory of planned behavior: A preregistered study. Journal of Theoretical Social Psychology, 5(1), 35–45. https://doi.org/10.1002/jts5.83

Laturette, K., Widianingsih, L. P., & Subandi, L. (2021). Literasi Keuangan Pada Generasi Z. Jurnal Pendidikan Akuntansi (JPAK), 9(1), 131–139. https://doi.org/10.26740/jpak.v9n1.p131-139

Letsoin, B., & Riorini, S. V. (2023). The Mediating Role of Attitude Toward Product Towards Halal Cosmetic Purchase Intention in Female Consumers in Indonesia. Journal of Social Research, 2(5), 1616–1633. https://doi.org/10.55324/josr.v2i5.854

Md Nawi, N. H., Megat Ahmad, P. H., Ibrahim, H., & Mohd Suki, N. (2023). Firms’ commitment to Halal standard practices in the food sector: impact of knowledge and attitude. Journal of Islamic Marketing, 14(5), 1260–1275. https://doi.org/10.1108/JIMA-10-2021-0333

Nik Abdullah, N. A., Ismail, I., Mohd Noor, N., Mohammed Noor, A., & Hassan, M. H. (2024). The Application Of The Theory Of Planned Behaviour In Determining Halal Certification Adoption Among Small And Medium-Sized Enterprises (Smes) In Malaysia. Advanced International Journal of Business, Entrepreneurship and SMEs, 6(20), 120–130. https://doi.org/10.35631/aijbes.620011

Nirmala, R. W. (2024). Pengaruh Literasi Halal, Religiusitas, dan Sikap Konsumtif Terhadap Pemilihan Produk Fashion Gen Z. Journal of Islamic Economics, 4(1), 1–11. https://doi.org/10.37146/ajie

Nur Anisa, L. (2023). Urgensi Literasi Sertifikasi Halal Bagi Usaha Kecil Menengah (Ukm) Di Kabupaten Ngawi. Investama : Jurnal Ekonomi Dan Bisnis, 8(2), 91–100. https://doi.org/10.56997/investamajurnalekonomidanbisnis.v8i2.961

Persulessy, G., & Al, E. (2020). Analisis Pengaruh Sikap, Norma Subjektif dan Kontrol Perilaku Terhadap Minat Pelaku UMKM Untuk Menyusun Laporan Keuangan: Sebuah Bukti Empiris UMKM di Kota Ambon. Jurnal Akuntansi Maranatha, 12(1), 47–57.

Rofiah, K. S., Martha, E. R., & Matali, A. B. H. (2024). Legal Awareness of Halal Products Certification among East Java Business Operators and Society. Juris: Jurnal Ilmiah Syariah, 1(23), 55–65.

Sholihah, A., & Setiawan, F. (2022). Pendekatan Theory Of Planned Behavior Dalam Melakukan Sertifikasi Halal Bagi Pelaku Umkm Sektor Halal Food Di Kabupaten Bangkalan. Maneksi, 11(2), 465–470.

Tarigan, Y., & Z, V. A. (2023). Analysis of the Influence of Product Knowledge, Attitude, and Halal Certification on Purchase Intention in Halal Food Products. Journal of Applied Business Administration, 7(1), 100–108. https://doi.org/10.30871/jaba.v7i1.5381

Zuhira, I. T., & Sulaiman. (2023). Pengaruh Sertifikasi Halal dan Harga Terhadap Minat Beli Produk Makanan dengan Brand Image sebagai Variabel Intervening pada Generasi Z di Kota Banda Aceh. Jurnal Ilmiah Mahasiswa Ekonomi Islam, V(1), 97–111.




DOI: http://dx.doi.org/10.29040/jiei.v10i3.15084

Refbacks

  • There are currently no refbacks.


Jurnal Ilmiah Ekonomi Islam, ISSN 2477-6157 l E-ISSN 2579-6534

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

web analytics

situs toto