Religiosity Mediation: Effects of Halal Labels and Halal Awareness on the Decision to Buy Halal Products in Non-Food Products

Authors

  • Muhammad Rexsa Assyarofi Raden Mas Said State Islamic University Surakarta, Indonesia
  • Fitri Wulandari

DOI:

https://doi.org/10.29040/jiei.v9i3.9197

Keywords:

Religiosity, Halal Label, halal Awareness, Purchasing Decision

Abstract

Review and analyze the factors that influence the decision to purchase halal non-food products from halal labels and halal awareness. As well as the role of religiosity as a mediation that links halal labels and halal awareness to purchasing decisions for halal products. By using a purposive sampling technique, the number of samples in this study was 164, namely people in Solo Raya who had purchased non-halal food products. This study uses the SEM-SmartPLS analysis tool. The effect of halal labels on religiosity and purchasing decisions of halal products is not directly significant. However, the halal awareness variable has a direct, significant influence on product purchasing decisions and religiosity. The results show that religiosity has a significant influence on purchasing decisions for halal products. The mediating role of religiosity in the influence of halal labels on halal product decisions is not mediating. Meanwhile, the mediating role of religiosity on the influence of halal awareness on halal product decisions is partial mediation. The implication of this research is to provide an understanding of the relationship using latent constructs on the variables studied. Besides that, it is hoped that the halal industry players will find these findings useful in order to understand the urgency of aspects of halal non-food products which are specifically studied, namely halal awareness, halal labels, and religiosity in Muslim communities in Solo Raya, so that in the future they can design appropriate policies and strategies in capture market share that is increasingly potential and continues to grow.

References

Afendi, A. (2020). The Effect of Halal Certification, Halal Awareness and Product Knowledge on Purchase Decisions for Halal Fashion Products. Journal of Digital Marketing and Halal Industry, 2(2), 145. https://doi.org/10.21580/jdmhi.2020.2.2.6160

Amir, A., Junaidi, & Yulmardi, Y. (2009). Metodologi Penelitian Ekonomi dan Penerapanya. IPB Press.

Andini, V., Akbar, D. A., & Maulana, Z. C. (2021). Pengaruh Labelisasi Halal Terhadap Keputusan Pembelian Dengan Religiusitas Sebagai Variabel Intervening Pada Usaha Pempek Di Kota Palembang. Forum Bisnis Dan KewirausahaanJurnal Ilmiah STIE MDP, 10(2), 137–148. https://doi.org/https://doi.org/10.35957/forbiswira.v10i2.804

Anggadwita, G., Alamanda, D., & Ramadani, V. (2019). Halal Label vs Product Quality in Halal Cosmetic Purchasing Decisions. IKONOMIKA: Jurnal Ekonomi Dan Bisnis Islam, 4(2), 227–242. https://ejournal.radenintan.ac.id/index.php/ikonomika

Astuti, Y., & Asih, D. (2021). Country of Origin, Religiosity and Halal Awareness: A Case Study of Purchase Intention of Korean Food. Journal of Asian Finance, Economics and Business, 8(4), 0413–0421. https://doi.org/10.13106/jafeb.2021.vol8.no4.0413

Basri, Y. Z., & Kurniawati, F. (2019). Effect of Religiosity and Halal Awareness on Purchase Intention Moderated by Halal Certiï¬cation. KnE Social Sciences, 592–607. https://doi.org/10.18502/kss.v3i26.5403

Darmalaksana, W., Dwi, W., Aziz, I., Hadis, J. I., Ushuluddin, F., Sunan, U., Djati, G., Program, B., Magister, S., Islam, E., Uin, P., Gunung, S., & Bandung, D. (2022). Prinsip Keharusan Label Sertifikasi Halal pada Barang Gunaan dalam Perniagaan Islam. Gunung Djati Conference Series, 8. https://conferences.uinsgd.ac.id/gdcs

Desmayonda, A., Ferlina, A., & Trenggana, M. (2019). Pengaruh Label Halal Terhadap Keputusan Pembelian dengan Religiusitas Sebagai Variabel Intervening di Mujigae Resto Bandung. DINAMIKA EKONOMI Jurnal Ekonomi Dan Bisnis, 12(1), 180–196. www.ipsk.lipi.go.id,

Dyah Setyaningsih, E., & Marwansyah, S. (2019). The Effect of Halal Certification and Halal Awareness through Interest in Decisions on Buying Halal Food Products. SYI’AR IQTISHADI Journal of Islamic Economics, Finance and Banking, 3(1), 64–79. http://dx.doi.org/10.35448/jiec.v3i1.5515

Fadhullah, A. K., Soetjipto, B. E., & Rahayu, W. P. (2021). The Effect Of Halal Label, Halal Awareness, Food Ingredients, Advertising And Purchase Interest On The Decision To Buy “Samyang Noodles†(Study On Universities Students In Malang City). South East Asia Journal of Contemporary Business, Economics and Law, 24(2), 107–113. https://seajbel.com/wp-content/uploads/2022/02/SEAJBEL24_557.pdf

Fauziah, S., Hidayah, N., & Amin, A. (2021). The Influence Of Product Knowledge, Religiusity, Halal Awareness Of Purchasing Decisions On Halal Products With Attitude As A Mediation Variable. Journal of Management and Islamic Finance, 1(2), 249–266. https://doi.org/10.22515/jmif.v1i2.4690

Garg, P., & Joshi, R. (2018). Purchase intention of “Halal†brands in India: the mediating effect of attitude. Journal of Islamic Marketing, 9(3), 683–694. https://doi.org/10.1108/JIMA-11-2017-0125

Grace Rawung, C., H V Joyce Lapian, S. L., & Valdi Arie, F. (2023). The Effect Of Halal Label, Product Quality, And Price On Consumer Loyalty Of Chicken Meat At Golden Supermarket Manado. Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 11(1), 613–624. https://doi.org/https://doi.org/10.35794/emba.v11i1.45725

Hamzah, Ayodahya, D. T., & Haque, S. (2019). The Effect of Halal Certificate towards Chicken Meat Import between Brazil and Indonesia according to Rule of GATT-WTO. IKONOMIKA: Jurnal Ekonomi Dan Bisnis Islam, 4(2), 171–180. https://ejournal.radenintan.ac.id/index.php/ikonomika

Iriani Sri Setyo. (2019). The Effect of Religiosity on the Purchasing Decisions of Halal Labeled. East African Scholars Journal of Economics, Business and Management, 2(10), 2617–7269. https://doi.org/10.36349/easjebm.2019.v02i10.005

Juliana, J., Wafa Rizaldi, M., Azizah Al-Adawiyah, R., & Marlina, R. (2022). Halal Awareness : Pengaruhnya Terhadap Keputusan Pembelian Konsumen Shopee dengan Religiositas Sebagai Variabel Moderasi. Coopetition : Jurnal Ilmiah Manajemen, 13(2), 169–180. https://doi.org/https://doi.org/10.32670/coopetition.v13i2.1423

Kementrian Dalam Negeri. (2022). Mayoritas Penduduk Indonesia Beragama Islam pada 2022. DataIndonesia.Id. https://dataindonesia.id/ragam/detail/mayoritas-penduduk-indonesia-beragama-islam-pada-2022

Khalid, M., Khan, A., Azam, M. K., & Arafat, M. Y. (2019). SOCIAL SCIENCES & HUMANITIES Does Religiosity Really Matter in Purchase Intention of Halal Certified Packaged Food Products? A Survey of Indian Muslims Consumers. Pertanika J. Soc. Sci. & Hum, 27(4), 2383–2400.

Kotler, Philip, & Kelvin Lane Keller. (2009). Manajemen Pemasaran (Edisi 13 Jilid 1). Erlangga.

Kubota, S., Kono, H., & Chiba, T. (2017). Possibility of exporting halal-certificated food in Hokkaido, Japan: Acceptance by Malaysian consumers. International Food and Agribusiness Management Review, 20(3), 365–378. https://doi.org/10.22434/IFAMR2015.0064

Mahendri, W., Darsono, J. T., & Firdiansjah, A. (2020). The Influence of Religiusity and Halal Label through Halal Awareness Purchase Decisions. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 3(3), 1739–1746. https://doi.org/10.33258/birci.v3i3.1105

Mukhtar, A., & Butt, M. M. (2012). Intention to choose Halal products: The role of religiosity. Journal of Islamic Marketing, 3(2), 108–120. https://doi.org/10.1108/17590831211232519

Nugraha, W. S., Chen, D., & Yang, S. H. (2022). The effect of a Halal label and label size on purchasing intent for non-Muslim consumers. Journal of Retailing and Consumer Services, 65. https://doi.org/10.1016/j.jretconser.2021.102873

Peraturan Pemerintah (PP) Nomor 39 Tahun 2021 tentang Penyelenggaraan Bidang Jaminan Produk Halal.

Pradana, M., Huertas-García, R., & Marimon, F. (2020). Spanish muslims’ halal food purchase intention. International Food and Agribusiness Management Review, 23(2), 189–202. https://doi.org/10.22434/IFAMR2019.0200

Pratiwi, A. E., Purwanto, H., & Sidanti, H. (2022). The Effect of Halal Awareness and Religiosity on Purchase Decisions With Purchase Intentions As Intervening Variables. Asia Pacific Journal of Business Economics and Technology, 2(4), 1–9. https://apjbet.com/index.php/apjbet/article/view/65

Putri, I. S., Daryanti, S., & Ningtias, A. R. (2019). The Influence of Knowledge and Religiosity with Mediation of Attitude Toward the Intention of Repurchasing Halal Cosmetics. Advances in Economics, Business and Management Research, 72, 172. https://doi.org/10.2991/icbmr-18.2019.29

Putriana, P. (2022). Peran Religiusitas dalam Memidiasi Pengaruh Kesadaran Halal Terhadap Keputusan Pembelian Produk Kosmetik. Jurnal Asy-Syukriyyah, 23(2), 217–233. https://doi.org/10.36769/asy.v23i2.255

Said, M., Hassan, F., Musa, R., & Rahman, N. A. (2014). Assessing Consumers’ Perception, Knowledge and Religiosity on Malaysia’s Halal Food Products. Procedia - Social and Behavioral Sciences, 130, 120–128. https://doi.org/10.1016/j.sbspro.2014.04.015

Salaam Gateway. (2021). The State of the Global Islamic Economy Report 2020/21 . Salaam Gateway. https://www.salaamgateway.com/story/state_of_the_global_islamic_economy_202021_indonesia_retains_top_spot_with_largest_halal_market)

Susanti, L., & Yusuf, M. (2021, October 7). The Role of Religiosity to Purchase Decision of Halal Cosmetics in Youth. In Proceedings of the 2nd Borobudur International Symposium on Humanities and Social Sciences, BIS-HSS 2020. https://doi.org/10.4108/eai.18-11-2020.2311636

Swastawan, Kd. D., Wyn, N., & Dewi Yulianita. (2021). Pengaruh Tingkat Pendapatan, Suku Bunga, Religiusitas dan Financial Attitude terhadap Minat Menabung untuk Beryadnya Pada Masyarakat Desa Tajun. Jurnal Ilmiah Akutansi Dan Humanika, 11(2), 206–215. https://doi.org/https://doi.org/10.23887/jiah.v11i2.39102

Syaada, A. G. (2022). The Role of Consumers’ Product Knowledge and Religiosity of Young-Adult Muslims on Purchase Decision in Halal Cosmetics. Asian Journal of Research in Business and Management, 4(3), 320–332. https://doi.org/10.55057/ajrbm.2022.4.3.29

Utami, N. N., & Genoveva. (2020). The Influece Of Brand Image, Halal Label, And Halal Awareness On Customers Purchasing Decision Of Halal Cosmetic. Jurnal Muara Ilmu Ekonomi Dan Bisnis, 4(2), 355–365. https://doi.org/10.24912/jmieb.v4i2.8381

Vizano, N. A., Khamaludin, K., & Fahlevi, M. (2021). The Effect of Halal Awareness on Purchase Intention of Halal Food: A Case Study in Indonesia. Journal of Asian Finance, Economics and Business, 8(4), 441–453. https://doi.org/10.13106/jafeb.2021.vol8.no4.0441

Wiyadi, W., & Ayuningtyas, N. A. (2019). Product aspects of marketing effort and purchase intention. Humanities and Social Sciences Reviews, 7(3), 541–547. https://doi.org/10.18510/hssr.2019.7380

Downloads

Published

15-11-2023

How to Cite

Assyarofi, M. R., & Wulandari, F. (2023). Religiosity Mediation: Effects of Halal Labels and Halal Awareness on the Decision to Buy Halal Products in Non-Food Products. Jurnal Ilmiah Ekonomi Islam, 9(3), 3491–3501. https://doi.org/10.29040/jiei.v9i3.9197

Issue

Vol. 9 No. 3 (2023): JIEI : Vol.9, No.3, 2023

Section

Articles

Citation Check

License

The copyright of the article fully belongs to the Jurnal Ilmiah Ekonomi Islam and publishing rights belong entirely to LPPM STIE AAS Surakarta

 Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Similar Articles

1 2 3 4 5 6 7 8 9 10 > >> 

You may also start an advanced similarity search for this article.

Most read articles by the same author(s)