E-Commerce Marketing Strategies: Exploring Promotional Tools in the Muslim Fashion Industry

Abstract

This research explains E-commerce marketing strategies as promotional tools in the Muslim fashion industry. This research adopts a qualitative approach, focusing on library research as the primary data collection method. The analysis shows that the use of e-commerce in the Muslim fashion industry has revolutionized how products are marketed, sold, and purchased. The convenience, reach, and effectiveness of online platforms have made e-commerce a vital tool for Muslim fashion brands seeking to grow their business. By utilizing e-commerce, Muslim fashion sellers can expand their reach, provide a convenient shopping experience for consumers, and adapt to the growing demand for modest clothing globally. In the future, as e-commerce continues to evolve, it will play an even greater role in shaping the future of Muslim fashion. E-commerce platforms like TikTok and Shopee play a crucial role in helping businesses in the digital era. By providing access to a wider market, ease of marketing, direct interaction with consumers, operational efficiency, lower marketing costs, and the ability to build consumer trust, these platforms have become invaluable tools for business owners, particularly in the Muslim fashion sector. E-commerce enables businesses to thrive in the global market and adapt to the needs and expectations of today’s consumers. Both TikTok and Shopee play crucial roles in Muslim fashion marketing. TikTok provides an opportunity for brands to create engaging and creative content, build more personal relationships with their audience, and leverage influencer power to reach a wider market. Meanwhile, Shopee offers an e-commerce platform that facilitates more practical transactions and various promotional tools to help brands increase sales. Together, these platforms offer a strong and comprehensive marketing approach for the Muslim fashion industry in the digital age. By marketing their products on TikTok and Shopee simultaneously, sellers can optimize their market reach, leverage various marketing formats, and reduce the risks associated with relying on a single platform. These two platforms offer complementary benefits, with Shopee offering easy direct shopping and TikTok providing opportunities for creative and interactive brand awareness. In this competitive digital era, using both platforms can be an extremely effective strategy for achieving success in selling Muslim fashion products. Islamic economics or Shariah economics is an economic system based on Islamic principles, which includes justice, transparency, and sustainability. In the context of e-commerce, such as platforms like TikTok and Shopee, the application of Islamic or Shariah principles can be seen in several key aspects.  From the perspective of Islamic economics or Shariah economics, the use of e-commerce platforms such as TikTok and Shopee in marketing Muslim fashion can be a beneficial opportunity as long as Shariah principles are correctly implemented. This includes fairness in transactions, avoidance of riba, honesty in marketing, prohibition of exploitation, and fulfilling zakat obligations. By adhering to these principles, e-commerce can become a permissible and sustainable tool for marketing Muslim fashion products, which is not only profitable but also ethical and in line with Islamic teachings.