Brand Experience Towards Repurchase Intention of Halal Cosmetics in Muslim Community in Singkawang City
Keywords:
Branding Experience, Repurchase InterestAbstract
Consumer behavior in general is described as a form of process from searching, selecting to
the stage of deciding to buy a product or service in order to provide for their needs. Brand
Experience is the sensation, feeling, cognition and response or consumer response to the
brand. In Islam, a Muslim in the practice of buying and selling must pay attention to whether
the goods sold are halal and free from usury elements, both sellers and consumers and must
be based on mutual consent or mutual need. The goods sold do not contain elements of fraud
and consumers know the quality and specifications of the product clearly. If these things are
met, of course consumers can get a positive experience from the products they buy such as
satisfaction, feelings of pleasure or happiness when buying and wanting to buy again so that
they can create a Brand Experience or experience felt by consumers towards the brands they
consume. Therefore, researchers are interested in conducting research to determine the effect
of Branding Experience on Repurchase Intention of halal cosmetics in the community in
Singkawang. This research is a quantitative field research by distributing questionnaires and
analyzed using a simple linear regression analysis method using the SPSS test tool. The test
results prove that Branding Experience on Repurchase Intention of halal cosmetics in the
community in Singkawang.
References
Adinugraha, H. H., & Sartika, M. (2019). Halal Lifestyle Di Indonesia. An-Nisbah: Jurnal
Ekonomi Syariah, 6(1).
Alserhan, B. A. (2011). The Principles of Islamic Marketing. England : Gower Publishing
Limited. https://doi.org/10.4324/9781003075110
Anggara, A. K. D., & Ratnasari, R. T. (2022). The Influence of Store Attribute on Customer
Experience and Brand Loyalty. Jurnal Ekonomi Syariah Teori Dan Terapan, 9(3), 379
387. https://doi.org/10.20473/vol9iss20223pp379-387
Anggraeni, M., Farida, N., & Sari, L. (2015). Pengaruh perceived dan brand image terhadap
repurchase intention melalui word of mouth sebagai variabel intervening smartphone
samsung galaxy series. Dipenogoro Jurnal of Social Political Science, 4(4), 1–9.
Assalam, A. F., & Hidayat, R. (2020). Pengaruh Brand Experience Terhadap Minat Beli Ulang
Tunas Daihatsu Soekarno-Hatta Bandung Tahun 2019. E-Proceeding of Applied
Scienc, 6(2), 995–1004.
Astuti, R. (2021). Kota Singkawang, Mutiara Terpendam di Kalimantan Barat. Kementrian
Keuangan
Republik
Indonesia.
https://www.djkn.kemenkeu.go.id/kpknl
singkawang/baca-artikel/14166/Kota-Singkawang-Mutiara-Terpendam-di
Kalimantan-Barat.html
Auliyanti, E., Muttaqien, F., & Fauzan Muttaqien, M. A. (2018). Pengaruh Gaya Hidup,
Kepercayaan Merek dan Kualitas Produk terhadap Keputusan Pembelian OPPO
Smartphone (Studi Kasus Mahasiswa STIE Widya Gama Lumajang). Jurnal Riset
Manajemen, 1(1), 114–126.
Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand Experience:What Is It? How Is It
Measured? Does It Affect Loyalty? Journal of Marketing, 73, 52–68.
https://doi.org/10.1509/jmkg.73.3.52
Dajan, A. (1974). Pengantar Metode Statistik Jilid II. LP3ES.
Darmalaksana, W., & Busro, B. (2021). Kosmetik Halal sebagai Lifestyle untuk Kesehatan:
Studi Takhrij dan Syarah Hadis. Al-Tadabbur: Jurnal Ilmu Al-Qur’an Dan Tafsir, 6(2),
217–230. https://doi.org/10.30868/at.v6i02.1634
DUKCAPIL.KEMENDAGRI. (2023). Visualisasi data kependudukan – kementrian dalam
negeri
2023.
Kementerian
Dalam
Negeri -
Dukcapil.
https://gis.dukcapil.kemendagri.go.id/peta/
Ebrahim, R., Ghoneim, A., Irani, Z., & Fan, Y. (2016). A brand preference and repurchase
intention model : the role of consumer experience. Journal of Marketing Management,
32(13–14), 1230–1259. https://doi.org/10.1080/0267257X.2016.1150322
Hakim, N., Suwandari, L., & Nawarini, A. T. (2020). The Influence of Quality Perception, Price
Fairness, Brand Experience, and Accessibility to Repurchase Interest (Study on
Consumer Chatime in Purwokerto). Jurnal Akuntansi Manajemen Dan Ekonomi, 22(1),
28–38.
Hasibuan, S. W., Nasution, M. Y., & Siregar, S. (2019). Kesadaran Konsumen Menggunakan
Kosmetik Halal Serta Pengaruhnya Terhadap Brand Holistic. At-Tijaroh : Jurnal Ilmu
Manajemen Dan Bisnis Islam, 5(2), Hal 216-231.
Kamilah, N., & Farida, N. (2016). Pengaruh Perceived Quality dan Customer Satisfaction
terhadap Repurchase Intention melalui Brand Preference sebagai Variabel
Intervening. Jurnal Ilmu Administrasi Bisnis, 5(4).
Kartajaya, H., & Sula, M. S. (2006). Syariah Marketing (Cet-3). Bandung : Mizan, 2006.
Kristyani, O. V., & Kristiyana, N. (2022). Pengaruh Viral Marketing , Brand Experience , dan
Brand Image terhadap Niat Pembelian Ulang. Jurnal Administrasi Bisnis FISIPOL
UNMUL, 10(2), 125–133.
Kuncoro, E. A., & Riduwan. (2008). Cara menggunakan dan Memaknai Analisis Jalur.
Alfabeta.
Maria, P. (2020). Pengaruh Atribut Halal Terhadap Keputusan Pembelian Kosmetik
Wardah:(Survey Pada Karyawan PT. Barclay Products Jakarta). Jurnal Ekonomi,
Manajemen, Bisnis, Dan Sosial, 1(1), 40–47.
Nasution, S. C., Rini, E. S., & Lumbanraja, P. (2023). The Impact Of Brand Experience,
Customer Review And Customer Satisfaction On Repurchase Intantion For Scarlet
Products. Journal of Proceedings, 3.
Nugroho, A. P., Hidayat, A., & Kusuma, H. (2017). The influence of religiosity and self-efficacy
on the saving behavior of the slamic banks. Banks and Bank Systems, 12(3), 35–47.
https://doi.org/10.21511/bbs.12(3).2017.03
Razak, M. (2016). Perilaku Konsumen. Alauddin University Press.
Ridwan, M., & Halimatussakdiah. (2019). Pengaruh Pengalaman Merek Terhadap Niat
Pembelian Ulang Melalui Mediasi Kepercayan Pelangan Pada Produk Sepeda Motor
Suziki Di Kota Banda Aceh. Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Accredited
Sinta, 4(4), 685–699. http:jim.unsyiah.ac.id/ekm
Safira, R. E., & Rahmanto, D. N. A. (2022). Islamic Branding Experience dan Customer
Citizenship Behaviour terhadap Keputusan Menggunakan Layanan LinkAja Syariah.
Etihad:
Journal
of
Islamic
Banking
and
Finance,
2(1),
1–19.
https://doi.org/10.21154/etihad.v2i1.3953
Sari, A., Suyadi, I., & Yulianto, E. (2014). Pengaruh Customer Experience terhadap
Repurchase Intention (Niat Membeli Ulang). Jurnal Administrasi Bisnis, 16(1).
Sari, W. (2017). Country of Origin terhadap Repurchase Intention pada Qlapa. UIN SYARIF
HIDAYATULLAH JAKARTA.
Schmitt, B. H. (2003). Customer Experience Management. NJ: Wiley.
Soediono, W., Prasastyo, K. edanaji, & Adeline, M. (2020). Pengaruh Brand Experience,
Brand Image-Congruence, Brand Affect Dan Brand Trust Terhadap Repurchase Intention Pada Produk Fashion Berrybenka Secara Online Di Jakarta. Media Bisnis,
12(1), 57–66.
Suchrisna, R., & Setianingsih, R. E. (2019). Pengaruh Brand Trust Dan Brand Experience
Terhadap Minat Beli Ulang Smartphone Apple Seri Iphone 12 Di Jakarta. Institut Bisnis
Dan Informatika Kwik Kian Gie.
Sugiyono. (2010). Statistika Untuk Penelitian. Alfabeta.
Sujarweni, V., & Wiratna. (2016). Kupas Tuntas, Penelitian Akuntansi dengan SPSS. Pustaka
Baru Press.
Teresia. (2013). Dinamika Repurchase pada Online Shopper. Universitas Sumatera Utara.
Trivedi, S. K., & Yadav, M. (2020). Repurchase intentions in Y generation: mediation of trust
and esatisfaction. Marketing Intelligence and Planning, 38(4), 401–415.
Published
How to Cite
Issue
Section
Citation Check
License
The copyright of the article fully belongs to the Jurnal Ilmiah Ekonomi Islam and publishing rights belong entirely to LPPM STIE AAS Surakarta
This work is licensed under a Creative Commons Attribution 4.0 International License.
