Analisis Konten Pemasaran Islami Pada Akun Instagram Siswa Siswi Sma Islam An Nizam Medan

Gusti Oka Widana, Muhamad Umar Mucktar, Iin Gunawan

Abstract

Access to social media has become a vital need around the world, especially for the younger generation. The Instagram platform is one of the most popular social media in Indonesia and is widely used by high school students. Therefore, the leadership of An Nizam Islamic High School (SMAI) Medan issued a directive for students to wisely use social media, especially Instagram and appealed to students to promote activities carried out at school with the aim of promoting the good name of the school institution, but still upholding Islamic values. Using content analysis of 33 posts by the students of An Nizam Islamic High School on Instagram during the January-March 2022 period, it was found that most of the students' posts were in accordance with the appeal of the SMAI An Nizam leadership. Most postings also use a soft-sell approach which according to the literature is more effective in marketing through social media. The significance of this study lies on the illustration of how social media can be used to Islamic compliance marketing content.

Keywords

Content analysis, Islamic marketing ethics, Islamic social media ethics

Full Text:

PDF

References

Almubarok, F. (2018). Keadilan Dalam Perpektif Islam. ISTIGHNA, 1(2). http://e-journal.stit-islamic-village.ac.id/index.php/istighna

Alnuaimi, A. J., & Azzi, A. (2022). Islamic Ethics & Social Media Use: A Study in Theory & Practice. In Journal of Positive School Psychology (Vol. 2022, Issue 3). http://journalppw.com

Alserhan, B. A. (2020). The Principles of Islamic Marketing. In The Principles of Islamic Marketing. Gower. https://doi.org/10.4324/9781003075110

An Nizam. (2022). SMA Islam An Nizam Medan. Www.Smaiannizam.Sch.Id/.

Bengtsson, M. (2016). How to plan and perform a qualitative study using content analysis. NursingPlus Open, 2, 8–14. https://doi.org/10.1016/j.npls.2016.01.001

Constantinides, E. (2014). Foundations of Social Media Marketing. Procedia - Social and Behavioral Sciences, 148, 40–57. https://doi.org/10.1016/j.sbspro.2014.07.016

Eckstein, M. (2022). Social Media Engagement: Why it Matters and How to Do it Well. Https://Buffer.Com/Library/Social-Media-Engagement/.

Atiku, G. Y., & Sule, M. M. (2018). Social Media And Its Effects On Muslim Students: The Case Of Nasarawa State University, Keffi, Nigeria Article history. International Journal of Islamic and Civilizational Studies , 5(2), 30–44. www.http://jurnalumran.utm.my/index.php/umran|

Iljas, Y. (2012). Pandangan Hidup Muslim. Https://Lpsi.Uad.Ac.Id/Pandangan-Hidup-Muslim/.

Jayani, D. H. (2020, February 26). 10 Media Sosial yang Paling Sering Digunakan di Indonesia. Katadata.Co.Id.

McNab-Lundbäck, A. (2018). Why does the ‘hard sell’ not work on social media? . Https://Www.Linkedin.Com/Pulse/Why-Does-Hard-Sell-Work-Social-Media-Alex-Mcnab-Lundb%C3%A4ck .

Mokhtar, A., & Samsudin, S. (2015). Islam and Advertising: The Ideal Stakeholder Perspective Aida. The 1st International Conference on Innovative Communication and Sustainable Development in ASEAN Islam, May, 12–36.

Mukherjee, K. (2016). Comparision Between Social Communication Ethics and Social Media Communication Ethics: A Paradigm Shift. 2, 1. www.caluniv.ac.in

Musrifah. (2016). Pendidikan Karakter dalam Perspektif Islam. Edukasia Islamika, 1(1), 119–133.

Nurkhalis, N. (2018). Representasi Khilafah Dalam Pemerintahan Republik Spiritual. AKADEMIKA: Jurnal Pemikiran Islam, 23(2), 283. https://doi.org/10.32332/akademika.v23i2.1109

Syafril, S., & Hadziq, M. F. (2021). Islamic Principles in Marketing: An Overview of Islamic Marketing mix in Social-Media Campaign. El-Qish: Journal of Islamic Economics, 1(1), 69–82. https://doi.org/10.33830/elqish.v1i1.1568.2021

DOI: http://dx.doi.org/10.29040/jiei.v9i2.8051

Refbacks

  • There are currently no refbacks.
echo 'slot gacor