Analisis Literasi Wisata Halal Destinasi Lombok Nusa Tenggara Barat

Dyah Pikanthi Diwanti, Sigit Ary Wijayanto

Abstract

The World Superbike (WSBK) grand event completed at the Pertamina Mandalika International Street Circuit can be used as a momentum to revive halal tourism in Lombok, also known as the Thousand Mosques Island. The challenge that waits is the awareness of the people of Lombok, who still need to be encouraged by exploring their potential. This study aims to analyze the literacy level of halal tourism in Lombok. Data collection was further broken down into data collection, data reduction, data display, and conclusion/verification. The results show that literacy related to halal tourist destinations has not been fully understood by respondents (students) because there are still limited supporting things. However, the implementation of education and promotion efforts has been running, although it needs to be strengthened by other variables outside of this research, such as shifting interest from visual to digital promotion

Keywords

Literacy, Halal Tourism, Destinations, Lombok

Full Text:

PDF

References

Fahham, A. M. (2017). Tantangan Pengembangan Wisata Halal Di Nusa Tenggara Barat. Jurnal Masalah-Masalah Sosial, 8(1), 65–79.

Humas Setkab. (2021). Wapres: Kembangkan Wisata Halal, Literasi Wisata Syariah Harus Ditingkatkan. Retrieved November 21, 2021, from https://setkab.go.id/wapres-kembangkan-wisata-halal-literasi-wisata-syariah-harus-ditingkatkan/

Irhandayaningsih, A. (2021). Tingkat Literasi Informasi Mahasiswa Menurut Standar ACRL: Studi Kasus Peserta KKN UNDIP di Masa Pandemi COVID-19. Anuva: Jurnal Kajian Budaya, Perpustakaan, Dan Informasi, 5(1), 53–61.

Muchamad Zaenuri1,* Yusuf A. Hasan2 Sri Handari Wahyuningsih3 Muhammad Eko (2020). Halal Tourism Concepts and Policies: Case in West Nusa Tenggara, Proceedings of the 4th International Conference on Sustainable Innovation 2020–Social, Humanity, and Education (ICoSIHESS 2020)

Nugroho, M. S., & Suteja, I. W. (2019). Eksplorasi Potensi Pulau Lombok Sebagai Destinasi Wisata Halal Di Nusa Tenggara Barat. Media Bina Ilmiah, 13(7), 1337–1342. Retrieved from http://ejurnal.binawakya.or.id/index.php/MBI/article/view/210/pdf

Purba, T. A. (2019, September 7). Literasi Wisata Halal Penting agar Tak Salah Memahami Maknanya. Bisnis.Com. Retrieved from https://ekonomi.bisnis.com/read/20190907/12/1145670/literasi-wisata-halal-penting-agar-tak-salah-memahami-maknanya

Rahmawati, R., Oktora, K., Ratnasari, S. L., Ramadania, R., & Darma, D. C. (2021). Is it true that lombok deserves to be a halal tourist destination in the world? A perception of domestic tourists. Geojournal of Tourism and Geosites, 34(1), 94–101. https://doi.org/10.30892/gtg.34113-624

Rahmi, A. N. (2020). Kajian Literasi Makanan dan Minuman Halal Pasca Pandemi Covid-19. In L. D. Arsyianti (Ed.), Recovery Ekonomi Indonesia Pasca Covid-19: Peran Ekonomi Syariah (pp. 23–51). Ikatan Ahli Ekonomi Islam (IAEI) Indonesia.

Subarkah, A. R. (2018). Potensi dan Prospek Wisata Halal Dalam Meningkatkan Ekonomi Daerah (Studi Kasus: Nusa Tenggara Barat). Jurnal Sosial Politik, 4(2), 49. https://doi.org/10.22219/sospol.v4i2.5979

Sugiyono. (2017). Metode Penelitian Bisnis Pendekatan Kuantitatif, Kualitatif, Kombinasi, dan R&D (3rd ed.). Bandung: CV. Alvabeta.

Ulung, A. K. (2021). Tantangan Menghidupkan Kembali Wisata Halal di Indonesia. Retrieved November 20, 2021, from https://travel.kompas.com/read/2021/02/22/070000327/tantangan-menghidupkan-kembali-wisata-halal-di-indonesia?page=all

DOI: http://dx.doi.org/10.29040/jiei.v9i2.8716

Refbacks

  • There are currently no refbacks.