PENERAPAN ISLAMIC ENTREPRENEURSHIP PADA PEDAGANG MUSLIM PASAR AMPERA MANNA BENGKULU SELATAN

Abstract

The Aims of this study was to determine the application of Islamic Entrepreneurship At the Muslim traders in Ampera Market, Manna City, South Bengkulu. This study uses field research methods (field research). and type of descriptive qualitative approach. The informant in consist of 7 people. The data in this study were obtained from data primary and secondary data. The data collection technique used is observation, interview and documentation. The data analysis technique is data reduction, data presentation and conclusion. The results of this study shows that Muslim traders in Ampera Market, Manna Bengkulu Selatan city are reviewed from Islamic Entrepreneurship is not in accordance with the principle of piety as a framework, because it is only oriented towards worldly gains and neglects its religious obligations. Also not complying with the principles of worship is the utmost priority, because traders prefer to leave worship (prayer) and continue to trade in pursuit of profit. However, it is in accordance with the principles of halal which is a priority, upholds moral values, is trusted, and is concerned with welfare. On the other hand, it is also not in accordance with the principle of caring for the social environment.