PENGARUH KEMUDAHAN BERTRANSAKSI CASHLESS MENGGUNAKAN DIGITAL PAYMENT TERHADAP PERILAKU KONSUMTIF MASYARAKAT MUSLIM DI JAWA TIMUR

Abstract

This study aims to determine the effect of perceived convenience on the consumptive behavior of Muslim communities, especially Muslim communities in East Java. The research method used in this research is quantitative research with a descriptive approach. The sample in this study was 140 respondents who were digi payment users in the form of Muslim communities in East Java using the hair formula. Data collection was carried out using a questionnaire distributed via google form with a purposive sampling method using a Likert scale. Data processing using the help of IBM SPSS software version 2.6. The results of the study show that perceived convenience has an influence on the consumptive behavior of Muslim communities in using digital payments.