PENGARUH KEMUDAHAN BERTRANSAKSI CASHLESS MENGGUNAKAN DIGITAL PAYMENT TERHADAP PERILAKU KONSUMTIF MASYARAKAT MUSLIM DI JAWA TIMUR

Penulis

  • Rizky Dwi Salsabilla Machmudi Fakultas Ekonomika dan Bisnis, Universitas Negeri Surabaya, Indonesia
  • Khusnul Fikriyah Fakultas Ekonomika dan Bisnis, Universitas Negeri Surabaya, Indonesia

DOI:

https://doi.org/10.29040/jie.v7i1.8061

Abstrak

This study aims to determine the effect of perceived convenience on the consumptive behavior of Muslim communities, especially Muslim communities in East Java. The research method used in this research is quantitative research with a descriptive approach. The sample in this study was 140 respondents who were digi payment users in the form of Muslim communities in East Java using the hair formula. Data collection was carried out using a questionnaire distributed via google form with a purposive sampling method using a Likert scale. Data processing using the help of IBM SPSS software version 2.6. The results of the study show that perceived convenience has an influence on the consumptive behavior of Muslim communities in using digital payments.

Referensi

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Sugiyono. (2013). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: CV. Alfabeta.

Unduhan

Diterbitkan

2023-01-27

Cara Mengutip

Machmudi, R. D. S., & Fikriyah, K. (2023). PENGARUH KEMUDAHAN BERTRANSAKSI CASHLESS MENGGUNAKAN DIGITAL PAYMENT TERHADAP PERILAKU KONSUMTIF MASYARAKAT MUSLIM DI JAWA TIMUR. JURNAL ILMIAH EDUNOMIKA, 7(1). https://doi.org/10.29040/jie.v7i1.8061

Terbitan

Vol 7 No 1 (2023): EDUNOMIKA : Vol. 07, No. 01, 2023

Bagian

Articles

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