Analysis of customer intention to save at BMT Fastabiq Jepara

Authors

  • Heri Sudarsono Department of Economics, Faculty of Business and Economics, Universitas Islam Indonesia, Yogyakarta, Indonesia, Indonesia
  • Ahada Dzulfikar Alghana Department of Economics, Faculty of Business and Economics, Universitas Islam Indonesia, Yogyakarta, Indonesia, Indonesia
  • Jannahar Saddam Ash Shidiqie3 Department of Economics, Faculty of Business and Economics, Universitas Islam Indonesia, Yogyakarta, Indonesia, Indonesia
  • Lak lak Nazhat El Hasanah Department of Economics, Faculty of Business and Economics, Universitas Islam Indonesia, Yogyakarta, Indonesia, Indonesia

DOI:

https://doi.org/10.29040/jiei.v10i2.13177

Keywords:

Intention to Save, Knowledge, Products, Promotion

Abstract

This research aims to analyze the intention to save at BMT Fastabiq, Jepara. This research was conducted from May to June 2023, and the data source was obtained through a survey method using a questionnaire tool that was distributed to customers at BMT Fastabiq Jepara. This research uses quantitative data processing methods with SEM PLS analysis (Partial Least Square ) using SmartPLS 4.0. The respondents in this study were 100 BMT Fastabiq Jepara customers. The variables used in this research were intention to save (INT), knowledge (KNW), products (PRD), promotions (PRM), and religiosity (RE). The results of this research reveal that products and religiosity have a positive effect on the intention to save at BMT Fastabiq Jepara, whereas knowledge and promotion do not affect customers' intention to save at BMT Fastabiq Jepara.

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Published

15-07-2024

How to Cite

Sudarsono, H., Alghana, A. D., Ash Shidiqie3, J. S., & El Hasanah, L. lak N. (2024). Analysis of customer intention to save at BMT Fastabiq Jepara. Jurnal Ilmiah Ekonomi Islam, 10(2), 1725–1733. https://doi.org/10.29040/jiei.v10i2.13177

Issue

Vol. 10 No. 2 (2024): JIEI : Vol.10, No.2, 2024

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