The Influence Of Brand Image, Relationships Marketing, Celebrity Endorses, On Dedicions To Purhase Halal Cosmetic Products Online In The Market Place

Authors

  • rina nur sabrina INSTITUT AGAMA ISLAM NEGRI KERINCI, Indonesia
  • syafrul syafrul Antoni INSTITUT AGAMA ISLAM NEGRI KERINCI, Indonesia

DOI:

https://doi.org/10.29040/jiei.v10i3.14236

Keywords:

Band Image, Relationship Marketing, Celebrity Endorse, halal kosmetic produc, market place

Abstract

In the realm of societal needs, cosmetics, particularly for enthusiasts who prioritize halal products, emerge as essential commodities. Within the halal cosmetics business, understanding market demand becomes pivotal, requiring a comprehensive grasp of the factors influencing online purchasing decisions. This research, conducted in Sungai Banyak, seeks to unravel the elements influencing the online purchase of halal cosmetics in the marketplace, anchored in demand theory. The selected factors include Brand Image (X1), Relationship Marketing (X2), and Celebrity Endorsement (X3). Utilizing quantitative methods and processing data through the SPSS 25 application, the study involved 75 respondents, aligning with the substantial interest and usage of cosmetics in Sungai penuh. The research findings consistently reveal that Brand Image, Relationship Marketing, and Celebrity Endorsements all exert Keywords : Band Image, Relationship Marketing, Celebrity Endorse, halal kosmetic produc, market place

References

Alyaa, N., Abd, B., & Sains, U. (2020). Halal Industry and Islamic Finance Institution’S Role: Issues and Challenges. INSLA E-Proceedings, 3(1), 643–659. https://insla.usim.edu.my/index.php/eproceeding/article/download/76/81#:~:text=Halal industry can be defined,and logistics%2C banking and finance.

Dianti, Y. (2017). PENGARUH VIRAL MARKETING, CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN DI SHOPEE. In Angewandte Chemie International Edition, 6(11), 951–952. (pp. 5–24). http://repo.iain-tulungagung.ac.id/5510/5/BAB 2.pdf

Emokiniovo, A. V. (2017). Perceived Effectiveness of Celebrity Endorsement on Perceived Brand Evaluation in the Scope of Services Sector: A Review Paper. Singaporean Journal of Business Economics and Management Studies, 5(12), 22–29. https://doi.org/10.12816/0039978

Fierro, Iván; Pinto, Diego; Afanador, D. (2014). IMPACT OF CELEBRITY ENDORSEMENT ON PURCHASE DECISIONS: A STUDY AMONG YOUTH OF BAREILLY. 4(August), 1–43.

Habibah, Hamdani, I., & Lisnawati, S. (2018). Pengaruh Brand Image Dan Celebrity Endorser Terhadap Keputusan Pembelian Produk Kosmetik Wardah (Studi pada Perempuan Muslim di Kota Bogor). Iqtishoduna, 7(2), 233–261. https://www.kompasiana.com/zoelzul/54feceeaa3331835a50f824/menunggu-peran-muslimah-

Haile G, A. M. and E. A. (2023). No Titleà¸à¸²à¸£à¸šà¸£à¸´à¸«à¸²à¸£à¸ˆà¸±à¸”à¸à¸²à¸£à¸à¸²à¸£à¸šà¸£à¸´à¸à¸²à¸£à¸—ี่มีคุณภาพใน โรงพยาบาลสังà¸à¸±à¸”à¸à¸£à¸°à¸—รวงสาธารณสุข. In วารสารวิชาà¸à¸²à¸£à¸¡à¸«à¸²à¸§à¸´à¸—ยาลัยอีสเทิร์นเอเชีย (Vol. 4, Issue 1).

Indahningrum, R. putri, & lia dwi jayanti. (2020). PENGARUH BRAND IMAGE (CITRA MEREK) DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOBIL BEKAS (Vol. 2507, Issue 1, pp. 1–9). http://journal.um-surabaya.ac.id/index.php/JKM/article/view/2203

Jaelani, E., & Alexandra, A. (2019). Pengaruh Rebranding Aplikasi Mandiri Online Terhadap Brand Equity Pada Pengguna Aplikasi Mandiri Online – Nasabah Kcu Bank Mandiri Bandung Surapati. JSMA (Jurnal Sains Manajemen Dan Akuntansi), 11(2), 29–39. https://doi.org/10.37151/jsma.v11i2.4

Jurnal, S., Simamora, S., Silalahi, M., Nainggolan, N. T., Candra, V., Manajemen, P. S., Tinggi, S., Ekonomi, I., & Agung, S. (2019). PENGARUH HARGA DAN CUSTOMER RELATIONSHIP MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA UD SENTRAL JAYA PEMATANGSIANTAR. 4328.

Karamoy, T. S. (2022). Pengaruh Celebrity Endorser Dan Brand Image Terhadap Keputusan Pembelian Kosmetik Maybelline Di Kota Manado. Jurnal EMAS, 2(1), 98–106.

Khan, A., & Lodhi, S. (2016). INFLUENCE OF CELEBRITY ENDORSEMENT ON CONSUMER PURCHASE DECISION : A CASE OF KARACHI AFSHEEN KHAN Jinnah University for Women Jinnah University for Women Imperial Journal of Interdisciplinary Research ( IJIR ). Imperial Journal of Interdisciplinary Research (IJIR), 2(1), 102–111.

Manik, D. E. M. (2018). Pengaruh Citra Perusahaan Dan Relationship Marketing Terhadap Keputusan Pembelian Konsumen Pt. Astra Internasional-Medan. Jurnal Riset Sains Manajemen, 2(3), 91–96.

Miati, I. (2020). Pengaruh Citra Merek (Brand Image) Terhadap Keputusan Pembelian Kerudung Deenay (Studi pada Konsumen Gea Fashion Banjar). Abiwara : Jurnal Vokasi Administrasi Bisnis, 1(2), 71–83. https://doi.org/10.31334/abiwara.v1i2.795

Misnanto, R., & Istiyanto, B. (2021). Pengaruh Harga, Kualitas Produk, Dan Celebrity Endorser Terhadap Minat Beli Produk Scarlett Whitening (Studi Kasus Pada Perempuan Di Surakarta). Jurnal Ekobis Dewantara, 4(2), 78–88.

Musay, F. P. (2013). PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN (Survei Pada Konsumen KFC Kawi Malang). Jurnal Ekonomi.

Nisra, K. (2021). Konribusi Produk Pembiayaan Pada Bamk Aceh Syariah Kc Sabang Dalam Mendukung Sektor Wisata Halal. 1–194.

Nugroho, I. D., & Sarah, S. (2021). Pengaruh Brand Image Dan Celebrity Endorser Terhadap KeputusanPembelian. Jurnal Indonesia Membangun, 20(1), 3257–3270.

Nuraini, A., Maftukhah, I., & Artikel, I. (2015). Management Analysis Journal. 4(2), 171–179.

Nurmaya Adianti, S., & Ayuningrum, F. (2023). Pengaruh Label Halal Terhadap Keputusan Pembelian Produk Kosmetik Wardah. Jurnal Al-Fatih Global Mulia, 5(1), 45–56. https://doi.org/10.59729/alfatih.v5i1.60

Setiawan, O., Simorangkir, E. S., Astri, D., Purwati, A., Tinggi, S., Ekonomi, I., & Indonesia, P. (2019). Pengaruh Kualitas Produk, Harga, Relationship Marketing terhadap Keputusan Pembelian Produk di PT Asaba Pekanbaru The. Management Studies and Entrepreneurship Journal, 1(1), 64–77. http://journal.yrpipku.com/index.php/msej

TELEGHANI, M., CHIRANI, E., & MIRRASHED, S. A. (2011). A Conceptuality Approach to Relationship Marketing and Customers Loyalty to Banks. Journal of Basic and Applied Scientifc Research, 1(11), 2022–2025.

WATI, Y. (2022). Peningkatan Minat Beli Melalui Label.

].

Downloads

Additional Files

Published

30-10-2024

How to Cite

sabrina, rina nur, & Antoni, syafrul syafrul. (2024). The Influence Of Brand Image, Relationships Marketing, Celebrity Endorses, On Dedicions To Purhase Halal Cosmetic Products Online In The Market Place. Jurnal Ilmiah Ekonomi Islam, 10(3), 2517–2523. https://doi.org/10.29040/jiei.v10i3.14236

Issue

Vol. 10 No. 3 (2024): JIEI : Vol.10, No.3, 2024

Section

Articles

Citation Check

License

The copyright of the article fully belongs to the Jurnal Ilmiah Ekonomi Islam and publishing rights belong entirely to LPPM STIE AAS Surakarta

 Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Similar Articles

1 2 3 4 5 6 7 8 9 10 > >> 

You may also start an advanced similarity search for this article.