Model Pengembangan Usaha Mikro Industri Pakaian Jadi (Konveksi) Pada Era Pandemic Disease (Covid-19) Di Kota Bukittinggi dalam Perspektif Ekonomi Syariah

Sinky Adella, Rusyaida Rusyaida, Khalila Husna Sari, Oktri Lola Sari, Anwar Sholihin

Abstract

The Covid-19 pandemic has an impact not only on the health aspect but also on the business aspect. To prevent the spread of Covid-19, the government issued a policy of limiting community activities that impacted almost all sectors of life, as well as the micro-enterprises of the city of Bukittinggi in the convection sector as one of the economic sectors affected by this pandemic. In order to survive, convection micro business actors must be able to create a development model from the strategies that have been carried out on micro business development.The main issue that the authors study in the research in this thesis is how the micro-enterprise development model in improving the economy of the City of Bukittinggi in the pandemic era and how the review from a sharia economic point of view of the strategy for the survival of micro-enterprises in improving the economy in the Covid-19 pandemic era. while the general objective to be achieved in the research is to find out the development model used by convection micro business actors so that they can survive in the midst of a pandemic from a sharia economic point of view.This research is a qualitative field research. By using primary data and secondary data. The analytical method used is a descriptive approach, namely identifying various problems faced by convection micro-enterprises and analyzing them using SWOT/TOWS (IFE and EFE) analysis. TOWS Matrix Analysis, SWOT Weight Table. then formulate strategies to overcome them. The data collection methods in this study were observation, FGD (Forum Group Discussion), interviews and documentation. The sample method uses snowball sampling.The results of the study found that the convection micro business development model during the Covid-19 pandemic in the city of Bukittinggi was based on a SWOT analysis and the strategies used were 1) utilizing e-commerce sales, 2) producing new convection products to be innovated, and 3) producing convection processed products that much needed during the Covid-19 pandemic such as masks. While from a sharia economic point of view, in general they have tried to apply sharia economic principles, but they are still not fully implemented by convection micro business actors such as honesty, responsibility and trust in payment of wages.

Full Text:

PDF

References

Agora. (2017). Analisis Segmenting, Targeting, Positioning Dan Marketing Mix. Vol. 5, No (2017).

Agus, B. (2016). Model Pengembangan Bagi Ukm Hadapi Krisis Akibat Covid-19.

Agustina, T., Jatmika, D., Asnawi, A., Wahab, A., & Rusvitawati, D. (2020). Pandemi Covid-19: Mempercepat UMKM Dalam Sistem Informasi. In Seminar Nasional Sistem Informasi (SENASIF) (Vol. 4, pp. 2283-2291).

Alfin, A. (2021). Analisis strategi UMKM dalam menghadapi krisis di era pandemi COVID-19. Jurnal Inovasi Penelitian, 1(8), 1543-1552.

Al Kaaf, A. Z. (2002). No Title’, In Ekonomi Dalam Prespektif Islam, Ed. By Cv Pustaka Setia (Bandung: Cv Pustaka Setia, P. Hal 104

Amrin, A. (tt). Strategi Pemasaran Asuransi Syariah, (Jakarta: Pt. Grafindo Anggota Ikapi,)

Anggraini, R. (2018). Universitas Airlangga, Dani Rohmati, And Universitas Airlangga, ‘Maqāṣid Al-S Harī ‘ Ah Sebagai Landasan Dasar Ekonomi Islam Tika Widiastuti Pendahuluan Saat Ini Banyak Orang Mulai Bergerak Sporadis Untuk Memenuhi’, 9 (2018), 295–317

Ariyanto, Manajemen Pemasaran Jasa Berbasis Kompetensi, (Jakarta: Salemba Empat,)

Aryansah, J. E. (2020). Model Pengembangan Usaha Mikro Kecil Dan Menengah Sektor Konveksi Di Masa Pandemi Covid-19’, Seminar Nasional Avoer Xii, November, 2020, 323–29

Bahana, Alternatif Pembiayan Terhadap Umkm Melalui Pasar Modal Di Indonesia. Jakarta: Cfisel.

Buchari Alma, Manajemen Bisnis Syariah (, (Bandung: Alfabete, Cv,)

Budiantoro, Risandaalirastra, Riesanda Najmi Sasmita, Tika Widiastuti, Sekolah Pascasarjana, And Universitas Airlangga, ‘Jurnal Ilmiah Ekonomi Islam , 4 ( 01 ), 2018 , 1-13 Sistem Ekonomi ( Islam ) Dan Pelarangan Riba Dalam Perspektif Historis’, 4.01 (2018), 1–13

Choid Nabuko, No Title (Jakarta: Bumi Aksara)

Darmanto, And Sri Wardaya, ‘Manajemen Pemasaran Untuk Mahasiswa ,Usaha Mikro,Kecil Dan Menengah’, Deepublish, 9, 2016, 223

Dedi Purwana, Studi Kelayakan Bisnis, (Depok: Rajawali Pers,)

Fahmi, I. (2014). No Title, Ed. Bandung: Alfabeta.

Fauzia, I. Y. (2015). In Prinsip Dasar Ekonomi Islam Perspektif Maqashid Al-Syari’ah, Ed. By Prenadamedia Ika , Group. Jakarta, P. Hal 3-5

Fitriyani, I. (2020). Strategi Manajemen Bisnis Pasca Pandemi Covid-19’, Indonesian Journal Of Social Sciences And Humanities, 1.2 (2020), 87–95

Hamza, Maria, L. & Agustien, D. (2019). Pengaruh Perkembangan Usaha Mikro, Kecil, Dan Menengah Terhadap Pendapatan Nasional Pada Sektor Umkm Di Indonesia’, Jurnal Ekonomi Pembangunan, 8.2 (2019), 127–35

Hanifa, M. (2020). Strategi Menghadapi Dampak Pandemi Covid 19 Terhadap Usaha Kecil Dan Menengah’, Manajemen, 2020, 1–16

Hanoatubun, Silpa, Universitas Kristen, Satya Wacana, And Perekonomian Indonesia, ‘Universitas Muhammadiyah Enrekan’, 2 (2020), 146–53

H. Nazarudin. (2020). Manajemen Strategik. Palembang.

Hardilawati, Wan Laura, ‘Model Pengembangan Umkm Di Tengah Pandemi Covid-19’, Jurnal Akuntansi Dan Ekonomika, 10.1 (2020), 89–98

Herry Sutanto, Manajemen Pemasaran Bank Syariah, ((Bandung: Pustaka Setia)

Hesi Eka Putri, No Title

Jacky, Jacky,Brand Management, ((Jakarta: Pt. Index,)

Jufra, Arlita Aristianingsih, ‘No Title’, Jurnal Ekonomi Dan Manajemen, Volume 9,.Studi Pemulihan Dan Pengembangan Ekonomi Kreatif Sub-Sektor Konveksi Pasca Pandemi (Covid-19) Dalam Menunjang Pertumbuhan Ekonomi Di Provinsi Sulawesi Tenggara, 1–131

Kasmir, Manajemen Perbankan. Jakarta: Pt. Raja Grafindo Persada.

Khabibuddin & Handoyo. (2018). Pengaruh E Comerse, Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian. Journal Of Social And Politic, Pengaruh E Comerse, Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian, 2018, 1–8

Kotler, Philip Dan Amstrong, No Title, 2012

Kotler, P. (2009). Manajemen Pemasaran, Ed. By Philip Khotler, Edisi Ketiga. Jakarta: Erlangga.

Kottler Dan Amstrong, Prinsip-Prinsip Pemasaran Jilid 1 Dan 2, (Jakarta: Erlangga)

Laksana, F. (2008). Manajemen Pemasaran. Yogyakarta: Graha Ilmu.

M. Nur Rianto Al- Arif, Dasar-Dasar Pemasaran Bank Syariah,Bandung: Alfabeta.

Muheramtohadi, S. (2017). Peran Lembaga Keuangan Syariah Dalam Pemberdayaan Umkm Di Indonesia’, Muqtasid Jurnal Ekonomi Dan Perbankan Syariah, 8.1 (2017), 95

Pandji A. (2011). Pengantar Bisnis, Ed. By Pandji Anoraga. Jakarta: Pt.Rineka Cipta.

Khotler, P. (2008). Marketing Management. Jakarta: Erlangga, 2008.

Puspitasari, A. D., Nawawi, C. H., Nurhadiatin, S., & Hanif, A. V. (2020). Analisis Peningkatan Pemasaran Usaha Mikro Kecil Menengah Melalui Media Sosial Di Tengah Pandemi Covid 19. Seminar Nasional Manajemen, Ekonomi Dan Akuntasi Fakultas, 5.1 (2020), 42–48

Putri, B., & Bukittinggi, A. (2020). Strategi Pengembangan Umkm Melalui Pemahaman E-Commerce Pada Sulaman Dan Bordiran Putri Ayu Bukittinggi’, 1.1 (2020), 7–12

Rahayu, Budi, Manajemen Pemasaran, Ed. By Budi Ahayu Tanama Putri, 1st Edn(Denpasar Bali: Swasta Nulus, 2017)

Rangkuti, F. (2005). In Analisis Swot: Teknik Membahas Kamus Bisnis, Jakarta: Gramedia Pustaka Utama, P. 18

Sandy YA. (2016). Tugas Akhir Strategi Pemasaran Produk Funding Padabank Muamalat Cabang Pembantu Magelang.

Sarwono, J. (2006). No Title, Ed. By Jonathan Sarwono, Graha Ilmu, Yogyakarta.

Sri Wiludjeng. (2007). Pengantar Manajemen. Yogyakarta: Graha Ilmu.

Suci, R. P. (2015). Esensi Manajemen Strategi, Zifatama Publisher.

Suci, Y. R. (2017). Sekolah Tinggi, And Ilmu Ekonomi, ‘Perkembangan Umkm (Usaha Mikro Kecil Menengah) Di Indonesia’, Jurnal Ilmiah Fakultasi Ekonomi, 6.1 (2017), 51–58

Sugiri, D. (2020). Menyelamatkan Usaha Mikro, Kecil Dan Menengah Dari Dampak Pandemi Menyelamatkan Usaha Mikro , Kecil Dan Menengah Dari Dampak Pandemi Covid-19.

Sumadi, S., Romdhoni, A. H., & Fatakhurohim, F. (2022). Analisis Faktor Kepercayaan, Manfaat Dan Keamanan Terhadap Minat Penggunaan E-Money Dalam Perspektif Ekonomi Syariah (Studi Kasus Pada Masyarakat di Boyolali). Jurnal Ilmiah Ekonomi Islam, 8(2), 2195-2201.

Sutartono. (2012). Serba –Serbi Manajemen Bisnis, Yogyakarta: Graha Ilmu.

Usman, A. H. (tt). Manajemen Strategis Syari’ah Teori; Konsep Dan Aplikas, Ed. By Abdul Halim Usman (Jakarta: Pt. Bestari Buana Murni,)

Wijaya, M. (2017). Manajemen Stratejik Dan Budaya Konveksi: Dampak Serta Implementasi’, Media Informatika, 16.2 (2017), 1–13

Yunus, E. (2016). Buku Manejemen Strategi, 1–238

Refbacks

  • There are currently no refbacks.