THE EXISTENCE OF TIKTOKSHOP FOR MSMEs (From Opportunities to Challenges)

Jenny Nancy Kaligis, Umar Sako Baderan, Chevy Herly Sumerli A, Ainil Mardiah, Tono Mahmudin

Abstract


Abstract
The Tiktok Shop problem is getting hotter day by day. One side believes that Tiktok Shop can be a vehicle for MSMEs to expand their network and increase their market share. However, on the other hand, Tiktok Shop is actually considered a threat and challenge for MSMEs to develop their business because Tiktok Shop is different from other e-commerce, especially regarding the presence of foreign products, procedures that are not carried out well, and it is suspected that Tiktok also acts as a seller so that Tiktok Shop is too overpowered and has a big potential to kill MSME businesses. Moreover, MSMEs are the cornerstone of the Indonesian economy. Therefore, this research aims to analyze the existence of the Tiktok Shop for MSMEs, whether it is an opportunity or a threat. This research is qualitative research with a descriptive approach. This research uses secondary data obtained by researchers from scientific journals, books, credible websites and other reliable sources. The analysis technique in this research uses observation analysis techniques, data collection, data selection, data reduction, and drawing conclusions. The results of this research show that the existence of Tiktpk Shop for MSMEs is more of a threat than an opportunity.
Keywords : Tiktok Shop, MSMEs, Challenges, Oportunity.

Full Text:

PDF

References


REFERENCES

Ajeng Chita Sekarsari. (2009). Analisis Terjadinya Persaingan Usaha Tidak Sehat Pada Perkara No: 10/Kppu-L/2009 Mengenai Penetapan Komisi Dan Perjanjian Yang Dilarang Dalam Undang-Undang Nomor 5 Tahun 1999. Fh Universitas Brawijaya, 1(2), 20.

Departemen Pendidikan Nasional. (2000). Kbbi Kamus Besar Bahasa Indonesia I Edisi Ketiga. Balai Pustaka.

Imam Gunawan. (2014). Metode Penelitian Kualitatif. Bumi Aksara.

Jonathan Sarwono. (2016). Meode Penelitian Kualitatif Dan Kuantitatif. Graha Ilmu.

Kompas. (2023). Apa Alasan Tiktok Shop Dkk Dilarang? Ini Penjelasan Pemerintah. Kompas.Com. Https://Www.Kompas.Com/Tren/Read/2023/09/26/154500465/Apa-Alasan-Tiktok-Shop-Dkk-Dilarang-Ini-Penjelasan-Pemerintah

Kumparan. (2022). Survei: 45% Masyarakat Indonesia Doyan Belanja Di Tiktok Shop. Kumaran.Tech. Https://Kumparan.Com/Kumparantech/Survei-45-Masyarakat-Indonesia-Doyan-Belanja-Di-Tiktok-Shop-1yuknsdzt2z

Lexy J. Moleong. (2014). Metode Penelitian Kualitatif. Remaja Rosdakarya.

Lexy J. Moleong. (2018). Metode Penelitian Kualitatif. Pt Remaja Rosdakarya, 2018.

Manzilati, A. (2017). Metodologi Penelitian Kualitatif Paradigma, Metode, Dan Aplikasi. Ub Press.

Law Number 20 Of The Year 2008 Concerning Micro, Small And Medium Enterprises, 23 (2008).

Rosmiati, A. (2019). Eksistensi Manusia Dalam Represi Peradaban Modern. 4(2), 1–38.

Sony Hendra Permana. (2017). Strategi Peningkatan Usaha Mikro, Kecil, Dan Menengah (Umkm) Di Indonesia Strategy Of Enhancement On The Small And Medium-Sized Enterprises (Smes) In Indonesia Sony Hendra Permana. Strategi Peningkatan Usaha Mikro, Kecil, Dan Menengah (Umkm) Di Indonesia, 1–11. Http://News.Detik.Com/

Srijani, K. N. (2020). Peran Umkm (Usaha Mikro Kecil Menengah) Dalam Meningkatkan Kesejahteraan Masyarakat. Equilibrium : Jurnal Ilmiah Ekonomi Dan Pembelajarannya, 8(2), 191. Https://Doi.Org/10.25273/Equilibrium.V8i2.7118

Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, R&D.

Wicaksana, A., & Rachman, T. (2018). Esensi, Hakikat, Dan Eksistensi Manusia (Sebuah Kajian Filsafat Islam). Angewandte Chemie International Edition, 6(11), 951–952., 3(1), 10–27. Https://Medium.Com/@Arifwicaksanaa/Pengertian-Use-Case-A7e576e1b6bf




DOI: http://dx.doi.org/10.29040/jie.v8i1.11093

Refbacks

  • There are currently no refbacks.


echo 'slot gacor