Analisis Pengaruh Etika Bisnis Islam terhadap Tingkat Kepuasan Pelanggan Toko Kencana Wangi Karanganyar
DOI:
https://doi.org/10.29040/jiei.v12i2.19636Keywords:
Amanah, Customer Satisfaction, Fathonah, Islamic Business Ethics, ShiddiqAbstract
This study aims to examine the influence of Islamic business ethics dimensions (Shiddiq, Amanah, Tabligh, and Fathonah) on customer satisfaction at Kencana Wangi Store, Karanganyar. A quantitative approach was employed with the Slovin formula to determine 55 respondents from a population of 120 customers. Data were collected through a Likert scale 1-5 questionnaire and analyzed using multiple linear regression with SPSS. Results show that simultaneously all four dimensions significantly influence customer satisfaction (F = 35.111; Sig. 0.000; R² = 0.737). Partially, Amanah (t = 2.888; Sig. 0.006) and Fathonah (t = 3.940; Sig. 0.000) have a positive and significant effect, while Shiddiq (Sig. 0.340) and Tabligh (Sig. 0.374) are not significant. Fathonah is the most dominant variable with the highest Beta value of 0.503. These findings underscore the importance of developing staff competence and professionalism in enhancing Islamic values-based customer satisfaction.
References
Al Arif, M. N. R., & Mufraini, M. A. (2022). Etika Bisnis Islam: Teori dan Praktik. PT Raja Grafindo Persada.
Beekun, R. I., & Badawi, J. A. (2005). Balancing Ethical Responsibility Among Multiple Organizational Stakeholders: The Islamic Perspective. Journal of Business Ethics, 60(2), 131–145. https://doi.org/https://doi.org/10.1007/s10551-004-8204-5
Faisal, M., & Hidayat, R. (2023). Pengaruh Dimensi Etika Bisnis Islam Terhadap Loyalitas Pelanggan Melalui Kepuasan Sebagai Variabel Intervening. Jurnal Ilmiah Ekonomi Islam2, 9(1), 124–135.
Hassan, A., Chachi, A., & Latiff, S. A. (2008). Islamic Marketing Ethics And Its Impact On Customer Satisfaction In The Islamic Banking Industry. Journal of King Abdulaziz University: Islamic Economics, 21(1), 27–46.
Hidayat, N., & Syariah, S. (2024). Pengaruh Kejujuran Dan Transparansi Terhadap Kepuasan Konsumen Pada UMKM di Jawa Tengah. Analisis Manajemen Bisnis, 11(2), 89–102.
Ikhwan, I. M. L., Rukiah , R., & Utari, U. E. C. (2025). Pengaruh Penerapan Etika Bisnis Islam Terhadap Kinerja UMKM Di Kabupaten Tapanuli Tengah Dengan Keunggulan Kompetitif Sebagai Variabel Mediator. Jurnal Ilmiah Ekonomi Islam, 11(02). Retrieved from https://jurnal.stie-aas.ac.id/index.php/jei/article/view/16809
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education Limited.
Mustafa, Z., Setyawati, A., & Rohman, A. (2022). Islamic Business Ethics Dimensions And Their Impact On Customer Satisfaction In Retail Industry. Journal of Islamic Marketing, 13(4), 856–872. https://doi.org/https://doi.org/10.1108/JIMA-10-2021-0321
Solikhah,A. (2023). Implementasi Etika Bisnis Islam Terhadap Usaha Mikro Pada Masa Pandemi Virus Sapi. Jurnal Ilmiah Ekonomi Islam, 9(2), 2177–2186. https://doi.org/10.29040/jiei.v9i2.7713
Tyas, I. A., Choiri, A., & Nur Azizah, S. (2024). Pengaruh Standar Halal Kualitas Produk Dan Kualitas Layanan BMT BRS Yogyakarta Terhadap Tingkat Kepuasan Pelanggan. Jurnal Ilmiah Ekonomi Islam, 10(3), 2417–2427. https://doi.org/10.29040/jiei.v10i3.13971
Rahman, A. A. (2021). Implementasi Pendidikan Ekonomi Islam Di Lembaga Pendidikan Menengah: Konsep Dan Praktik. UIN Press.
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.
Tjiptono, F. (2019). Pemasaran Jasa: Prinsip, Penerapan, Dan Penelitian (Andi Offset (ed.)).
Zulaikha, S., & Putri, A. R. (2023). Faktor Dominan Yang Mempengaruhi Keputusan Pembelian Dan Kepuasan Pelanggan Pada Toko Kosmetik Syariah. Jurnal Riset Akuntansi Dan Bisnis, 23(1), 45–58.
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
Copyright (c) 2026 Anwar Achmadi, Muhammad Tho’in, Agus Marimin
This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is licensed under a Creative Commons Attribution 4.0 International License.
