Faktor-faktor Yang Mempengaruhi Perilaku Konsumsi Rumah Tangga Muslim di Perbatasan Rao Pasaman Sumatera Barat

Elmunawaroh Elmunawaroh, Asyari Asyari, Anwar Sholihin

Abstract

Consumer behavior that is vulnerable to rapid changes because it relates to everyday life in order to meet their needs. High consumption is the result of the rapid development of society. So that culture becomes a factor causing consumption behavior. Culture is related to knowledge, beliefs, morals, and other abilities and behaviors that are obtained from society. Cultural values will have an impact on the purchasing and consumption habits of community members in marketing. Where the customer will give high value to the achievement of the goods. As a result, consumers compete to get these products, causing excessive consumption. This high lifestyle is accompanied by an era that continues to develop and is followed by an outside culture that is free and easy to enter which is able to change people's lifestyles to be a little excessive. The next factor is religiosity which is considered as a representation of a Muslim's ability to apply what he believes in and understands from the teachings of his religion in everyday life. Like things that can prevent self-harm. This study aims to determine the factors that influence the consumption behavior of Muslim households on the border of Rao Pasaman, West Sumatra. This research method is classified as a quantitative research. The data used are primary data obtained from filling out questionnaires by respondents using a Likert scale measurement. The sampling technique used in this study was purposive sampling with a population of 7,024 with a sample of 100 people. The data analysis technique used is multiple linear regression. The analysis of this study uses the SPSS application based on the results of hypothesis testing which shows that culture, lifestyle and religiosity as a whole influence consumption behavior. Culture is 2.024 with a significance of 0.046 <0.05, then lifestyle is 2.342 with a significance of 0.021 <0.05 and religiosity is the most dominant influence of 2908 with a significance of 0.005 <0.05. From the results of this study it can be concluded that the variables of culture, lifestyle and religiosity have a significant effect on consumption behavior. With the coefficient of determination obtained by 24.4% where 75.6% is influenced by other variables.

Full Text:

PDF

References

Adella, S., Rusyaida, R., Sari, K. H., Sari, O. L., & Sholihin, A. (2022). Model Pengembangan Usaha Mikro Industri Pakaian Jadi (Konveksi) Pada Era Pandemic Disease (Covid-19) Di Kota Bukittinggi dalam Perspektif Ekonomi Syariah. Jurnal Ilmiah Ekonomi Islam, 3627-3639.

Anggraini, D., Azman, H., Hasanah, N., Febrian, H., & Sholihin, A. (2023). Pengaruh Flash Sale dan Tagline “Gratis Ongkir” Shopee Terhadap Impulsive Buying Secara Online dengan Muslim Self-Control Sebagai Variabel Moderating (Kajian Perspektif Ekonomi Islam). . Jurnal Ilmiah Ekonomi Islam.

Darmawan, A. (2019). Pengetahuan Investasi, Motivasi Investasi, Literasi Keuangan Dan Lingkungan Keluarga Pengaruhnya Terhadap Minat Investasi Di Pasar Modal. Jurnal Ilmiah Akuntansi Dan Keuangan, 44-56.

Fajiri, F. B. (2021). Pengaruh Gaya Hidup dan Tingkat Pendapatan Terhadap Perilaku Konsumsi Islam Pada New Normal. Jurnal Ekonomi dan Bisnis, 165.

Frulyndese, S. (2016). Fenomena Konsumsi Budaya Korea Pada Anak Muda Di Kota Manado. Jurnal Literasi Budaya, 54.

Harahap, M. M., Asyari, A., Julita, V., Sadikin, S., & Sholihin, A. (2023). & Sholihin, A. (2023). Pengaruh Religiusitas, Pengalaman Kerja dan Penguasaan Teknologi Informasi Terhadap Kinerja Pegawai (Studi Kasus Pada Pemerintah Daerah Kabupaten Pasaman). Jurnal Ilmiah Ekonomi Islam, 1492-1500.

Hoyle, R. (1999). Statistical Strategies for Small Sample Research. Thousand Oaks: SAGE Publications, Inc.

Kurniawan, A., & Mustofa, U. A. (2022). Penerapan Akuntansi Lingkungan Badan Usaha Milik Desa Untuk Mewujudkan Green Accounting Badan Usaha Milik Desa Adijaya Lampung Tengah. Jurnal Ilmiah Keuangan dan Perbankan, 87-98.

Lehrer, E., & Light, B. (2017). The Effect Of Interest Rates On Consumption In An Income Fluctuation Problem. Journal Of Economic Dynamics And Control, 63-71.

Persaulian, B., Aimon, H., & Anis, A. (2013). Analisis Konsumsi Masyarakat Di Indonesia. Jurnal Kajian Ekonomi 1(2).

Puteri, H. (2017). Modul Metodologi Penelitian Ekonomi Syariah. Bukittinggi.

Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, Dan R&D. Bandung: Alphabet.

Swastha, B., & Irawan. (2005). Manajemen Pemasaran Modern. Yogyakarta: Liberty.

Thomas, M. T. (2017). Pengaruh Literasi Keuangan, Konsep Diri dan Budaya Terhadap Perilaku Konsumtif Siswa SMAN 1 Kota Bajawa. Jurnal Management, 64.

DOI: http://dx.doi.org/10.29040/jiei.v9i2.9486

Refbacks

  • There are currently no refbacks.