Beyond Food: The Impact of International Halal Certification on Non-Food Export Performance
Beyond Food
DOI:
https://doi.org/10.29040/jiei.v12i1.19218Keywords:
economic diplomacy, global Islamic economy, halal certification, halal industry, non-food exportsAbstract
This study analyzes the impact of international halal certification on the export performance of Indonesian non-food products. Although halal certification has been widely discussed in the food sector, research on non-food sectors, such as cosmetics, pharmaceuticals, and fashion, remains limited. The main objective of this study is to examine how halal certification can expand export market access and enhance the competitiveness of Indonesian non-food products in global markets. The approach is qualitative, using a documentation study method that relies on secondary data from industry reports, export statistics, and policy documents related to halal certification. The results show that halal certification has a positive impact on export volumes of non-food products, with the cosmetics, pharmaceutical, and fashion sectors experiencing significant increases. In addition, halal certification not only strengthens the product's position in the international market but also enhances the brand image and builds consumer trust, while also identifying the challenges companies face in meeting international standards, especially in the non-food sector, which requires more stringent testing and verification. The recommendations of this study include harmonizing halal standards across countries and strengthening international recognition of Indonesian halal certification. Companies in the non-food sector are also advised to make better use of halal certification as a strategy for global market expansion. Further Research is needed to explore the factors influencing the success of halal certification in the non-food sector and its impact on Indonesia's export performance.
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